How can young people be won over to chicory?
Chicory is losing popularity. Fewer and fewer people, especially the younger generation, are eating this vegetable—all the more reason to take action. Several Dutch chicory companies, including Reijnpack, are joining forces to get chicory back on consumers' plates more often.
"The time of waiting to see what happens is over," begins Martine Lisseveld-Reijngoudt of the chicory
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