Investing in the cold-chain infrastructure supports the export of fresh produce from Gambia.

2025-11-06 00:00

When Modou Njie launched Farm Fresh in 2014, online shopping was still new in The Gambia. Internet penetration was low, digital payments were emerging, and most consumers preferred buying food at open markets. Njie, who had a background in technology and consulting, took the risk of introducing.

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