"Our new target audience is young, active, and health-conscious"
In Israel, people eat, on average, 2.5 kg of Medjool dates each on a yearly basis. In France, that is 400 g; in the Netherlands, 300 g; and in the U.S., barely 70 g - those numbers don’t refer only to the Medjool variety, since people in those countries eat other dates as well. Medjool, the top Israeli date variety, whose production represents only a small percentage of the total
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.