Sales of Veganuary declines as interest wanes
Despite a record number of people participating in Veganuary throughout the world this year, the demand for vegan products in the UK fell short in January, as seen by a fall in retail volume sales of both meat- and dairy-free substitutes.
According to an AHDB and Kantar investigation, almost a million fewer households purchased meat-free items in January 2018 than in January 2017
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