Small citrus fruits drive sales
“This is a good citrus fruit campaign with good grades and constant consumption. What is more, temperatures have dropped and, as is known, consumers prefer to have oranges when it's colder. Temperature changes favor pigmentation, which is what makes our Tarocco di Francofonte oranges stand out," reports Giuseppe Guagliardi, sales manager at Le arance del nonno Pippo.
"On a commercial level, we are having a few difficulties selling the larger fruits due to the crisis of wholesale markets, meaning transactions are down to minimum levels. Medium-small produce is lacking in the big retail chain because it is very much in demand on the Italian and foreign markets."
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