"Soaring prices for fresh produce require a reduction in the number of intermediaries"
In the context of soaring consumer prices for fresh produce, calls to rethink sales circuits are growing. "Prices on the shelves are reaching a record high at the same time as producers are complaining about low margins and some are even selling at a loss, this is because of the presence of too many middlemen," says Mohamed, founder of Fila7a.
Fila7a (read filaha) is the first
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