Southeast Asian consumers are more likely to boycott brands because of geopolitical tensions.

2024-08-13 00:00

Geopolitical tensions, such as the Israel-Hamas war, are still a significant risk factor for brands. In the era of social media, brand boycotts due to geopolitical tensions are becoming more frequent. Additionally, consumers in Southeast Asia are more prone to boycotting brands compared to consumers in other regions.

More. Go to the article

Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

Add comment

Commentary option available only for users with a subscription purchased