Spotlight on the Korean produce market
After years of major economic changes resulting from COVID-19, Vanguard is checking in with its key produce leaders around the globe starting with Kirk Son, sales and procurement associate at Vanguard International who has a strong focus on Korea.
What is the current state of the fresh produce industry in Korea?
Son: Korea has always had a strong demand for fresh produce
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.