The pumpkin with the "Flavor of the Year 2024" award allows the season to be extended until late May
The Estrella variety pumpkin, one of the latest additions to the Sakata range of Líder Villaconejos, has been awarded the Flavor of the Year 2024 award.
Maria Jesús Pérez, an account executive at Líder Villaconejos, said: "We are deeply proud to have received this prestigious award, which recognizes the exceptional flavor of our pumpkin."
Joaquín Navarro,

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