"The trick lies in introducing Bahri dates to Western European consumers"
This week, Yex added a new product to its assortment: Bahri dates. "Healthy Easter eggs," jokes this Dutch company's commercial director Edwin van Leeuwen. Last week, the internal kick-off was held at Best Fresh, and colleagues were updated on the product while enjoying a Bahri date quiche.
"Athos, our grower in Peru, is behind us starting with these dates. He also
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.