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To build your product marketing in a way that engages retailers, consider the following strategies: 1. Understand the retailer's needs and challenges: Before approaching retailers, research their target market, current product offerings, and any pain poi

2025-05-21 00:00
"An important trend confirmed this year is that retail chains are seeking direct relationships with producers, with a focus on short supply chains and product freshness," says Anna Wiernicka, Director of Fresh Food Leader, which organizes B2B meetings between large-scale retailers and producers.

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Freshplaza.com
Freshplaza.com

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.

FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.

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