To build your product marketing in a way that engages retailers, consider the following strategies: 1. Understand the retailer's needs and challenges: Before approaching retailers, research their target market, current product offerings, and any pain poi
2025-05-21 00:00
Source:
Freshplaza.com
"An important trend confirmed this year is that retail chains are seeking direct relationships with producers, with a focus on short supply chains and product freshness," says Anna Wiernicka, Director of Fresh Food Leader, which organizes B2B meetings between large-scale retailers and producers.
Freshplaza.com

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