Tripling sales in 5 years is not just for everyone
"In changing generations, we must not forget the values that have been passed down to us by those who, before us, worked the same land," says Alessandro Speranza, sales manager of the family business of the same name, located in Vittoria, Sicily, which he runs with his brother Giuseppe.
The company
Since we last met Speranza in 2018, the company has made more than just a

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.