"We are entering the Valentine's Day campaign with good demand for strawberries and rising prices"
The drop in temperatures starting the second week of January reduced the supply of strawberries in Huelva, increasing prices, which continue on an upward trend.
Loli Garcia, Grufesa's Sales Director.
"European markets are relatively empty of strawberries, and it seems that this will continue to be the case in the coming weeks," stated Loli García, the sales director of Grufesa. "Production fell in Huelva after an exceptionally spring-like December that resulted in higher than normal supply and low prices. Now, demand continues to outstrip supply as Egypt ends its campaign."
The cultivation and marketing cooperative of Moguer, in Huelva, is made up of 40 members who cultivate some 500 hectares of crops and produce some 27,000 tons of strawberries, but also blueberries and raspberries. Grufesa distributes its fruit in Spain and the rest of Europe. Central Europe is its main market in terms of volume.
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