"We are now offering organic Turkish pomegranates for the first time"
As one of the most important source countries for fruit and vegetables, Turkey, is also confronted with considerable cost increases in the areas of production and fruit logistics. "A certain reluctance to buy is being felt, which is simply having an impact on the volume purchased by our customers - whether in wholesale or food retail. In the fruit segment, we are about 20 percent behind last year's sales volumes in terms of volume," reports Yeter Güner, managing director of Focus Fresh Ltd, a specialized import agency based in Düsseldorf.
Pomegranate production
Pomegranates on the rise, low demand for vine tomatoes
In addition to pointed peppers, which are imported and distributed year-round, Turkish pomegranates and vine tomatoes now make up the company's core assortment. "Pomegranates are increasing somewhat, while demand for vine tomatoes is slightly lower than in previous years due to volume increases in Morocco and Spain," Güner said.

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