“We’ll be fiercely protective of the brand”
Yesterday, Frutura announced it has signed a licensing agreement with The Coca-Cola Company. “They approached us with this idea mid-last year. We’ve taken some time to collaborate and negotiate, and we are humbled to be working together with such an amazing brand,” says David Krause, Frutura’s CEO.
“Critically important for the partnership is the ‘human being’ fit we
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