Woolworths and Coles: From most trusted to most distrusted 1. Woolworths 2. Coles

2025-01-23 00:00

In a dramatic change in consumer attitudes, Woolworths and Coles have both recently experienced the highest levels of distrust since Roy Morgan started measuring brand trust in late 2017. Woolworths has now taken the place of Optus as the most distrusted brand in Australia, with Coles closely following as the second most distrusted.

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