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Strawberries - producers in Poland will not remember this season well

2021-07-26 10:25
The main part of the trading season for Polish dessert strawberries has already finished. The fruit will still be available on the market, but the end of the main phase of the season means significant changes on the market. Unfortunately, this is another year that Polish strawberry producers will not remember well.
 
The whole of July and the beginning of August were not good for the strawberry market last year either. Only the end of August brought better prices for late strawberries. This year, however, instead of an improvement, the situation turned out to be even worse.
 
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Several factors have contributed to dessert strawberry prices being at a dismal level for producers for most of the 2021 season. As you can see from the graph above, it only got worse as time went on and the second decade of July saw prices in the large wholesale market below those of the previous six seasons. Currently, wholesale prices for strawberries are between 5.00 and 7.00 PLN/kg, but this is still cheaper than in previous seasons.
 
The main challenge this year has been quality. The weather - hot and with heavy rains in July - has been bad for strawberry quality. Even for processing, not to mention dessert strawberries. This has affected demand, both on the domestic market and especially for fresh strawberry exports, as all indications are that exports will be at a record low this year.
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