On September 17th, the Mazurkas Conference Center in Warsaw will host the 19th edition of Fresh Market, the most important B2B event for the fresh fruit and vegetable sector in Central and Eastern Europe. This unique exhibition brings together in one day key suppliers, importers, distributors and buyers from retail chains across the entire region.

An innovative format that works

Fresh Market reverses the traditional trade fair model: retail chains occupy the main stands, while suppliers approach them for brief, concrete meetings with purchasing decision-makers. This formula allows participants to complete an intensive program of individualized B2B meetings and networking with the wholesale and import environment in a single day.

The program includes morning registration, a block of scheduled meetings lasting approximately 10 minutes each, networking breaks, Happy Hour, Fresh Market Awards voting, and an evening Cocktail Dinner Party.

Scale and participant profile

The event attracts hundreds of professionals each year, from producers and exporters to importers, distributors and chain buyers. This year's edition in Warsaw will count around 200 companies on the supply side, over 20 retail chains from the region, and dozens of importers and distribution companies, confirming the event's stature and market concentration in one place.

Strong Turkish representation – regions, specializations, products

Turkey will appear at Fresh Market 2025 with a large and multidimensional production-export delegation, coordinated by Mediterranean region exporter organizations. This combines large production groups, specialized packing houses, export companies and cold-chain and maritime/land logistics infrastructure – crucial for deliveries to Poland and CEE countries.

Southern Anatolia / Çukurova (Mersin, Adana, Hatay) offers strong capabilities in citrus fruits (lemons, oranges, mandarins) and heat-loving vegetables. Developed infrastructure for sorting, packaging and refrigeration plus proximity to Mersin port support year-round programs and rapid response to demand peaks. From Poland's perspective, lemons and tomatoes are particularly important.

Antalya Riviera (Antalya, Isparta, Burdur) forms the core of greenhouse production: tomatoes (various segments), peppers, cucumbers, eggplants, zucchini. Deliveries with high repeatability of caliber and quality, with great flexibility in packaging "to chain specifications." Important support from post-harvest technologies (packaging, labeling, freshness maintenance).

Aegean region (İzmir, Aydın, Manisa) presents a fruit profile: table grapes, figs, peaches and apricots, as well as pomegranates in appropriate seasonal windows. The region is famous for combining quality control with retail packaging and diversification of export markets.

Central and northern Turkey (including Niğde, Konya, Bursa) complements the calendar with apples, pears and selected field vegetables, helping build supply continuity in year-round programs directed to Central and Eastern Europe.

Technology, packaging and cold chain – the Turkish delegation also includes packaging solution providers (cardboard, crates, films), labeling and fresh logistics (warehouses, cross-dock, cold storage). The goal is loss reduction, cost optimization and quality stabilization from field to shelf.

Value for CEE buyers: Turkey combines volume, flexibility and excellent logistics (ports, cold storage, road transport) with chain-dedicated packaging. In the current season, tomato-citrus assortment will play a particularly important role (especially lemon, highly valued in the Polish market), supplemented by grapes, pomegranates and greenhouse vegetables.

Delegations from Spain and other countries

The Warsaw event will also feature a strong Spanish presence encompassing producers from Andalusia, Valencia, Murcia and other regions, offering a wide spectrum of products from greenhouse vegetables to citrus and stone fruits. The program will also include delegations from other producing markets such as the Balkans, Moldova and Egypt.

Exhibitor zone: maximizing visibility

In addition to scheduled meetings, Fresh Market offers an Exhibitor Zone with 6 m² modules (combinable), ready-made construction and additional equipment elements. The first hour of the event is dedicated to a special round of buyer visits to the stands, and exhibitors receive online and print visibility through freshmarket.eu, fresh-market.pl, printed catalog and participant mailing.

Why be in Warsaw on September 17th?

Fresh Market 2025 in Poland represents the shortest path to contact in one day the majority of actual buyers of fresh fruits and vegetables from the region, offering concentration of decision-makers, effective formula for concrete meetings, regional reach as a platform for business entry and expansion in Central and Eastern Europe, and maximum business visibility.

The event thus establishes itself as the shortest way to convert conversations into concrete supply programs for the 2025/26 season.

Information and registration: freshmarket.eu