After the success of the last edition, Macfrut is boldly relaunching the Berry Area 2026, which will feature an expanded exhibition space, an enhanced scientific program, and an increasingly international scope. The initiative reaffirms itself as a reference point for the entire supply chain. read more

From February 4th to 6th, 2026, Berlin will once again be at the center of attention for the fruit and vegetable sector, as the global fruit trade gathers at Fruit Logistica, the world's leading trade fair for the fruit and vegetable industry. read more

What do a kiwi, Homer Simpson, and farmer Ennio have in common? No, it's not a joke, but the first reel born from the collaboration between Solarelli (@solarelli.it) and Niccolò Califano (known for his participation in the 13th season of Masterchef). The protagonist? read more

A fresh experience directly in the store: this is the new project launched by Gruppo Arena, a Gdo leader in Sicily with over 190 retail outlets under the Decò and Superconveniente brands, and Oranfresh Italia, specialist in professional juicers and automatic vending machines. read more

Week 49, ending on Sunday, December 7, finally marks a recovery after a negative November, with sales of Lcc fruits and vegetables on the rise. The result is also positive in terms of distribution channels, with the only exception being the hypermarket, which is experiencing a decrease. read more

During the holidays, Orsero brings the Christmas spirit to the main fruit and vegetable markets in Italy with a special initiative dedicated to its exotic fruits and to the iconic product of this particular time of the year: the pineapple. read more

Italian fruit and vegetables create value, but they are operating in an increasingly unstable environment. This is the picture that emerges from the 2024 Italian Agriculture Yearbook by CREA, the main reference document on the performance of the national primary sector. read more

Mercadona, the company led by Juan Roig, has completed the acquisition of Logifruit, a historic supplier of reusable boxes and containers, with the aim of integrating logistics processes and strengthening the efficiency and sustainability of its distribution network. read more

The 2026 berry campaign in Huelva shows positive anticipations, as reported by PortalFruticola. According to the Strawberry Producers and Exporters Association of Huelva, Freshuelva, the total cultivated area is expected to increase by 1% compared to the previous year, reaching ... read more

Dole Italia, a leader in the production and distribution of premium quality fresh fruit, announces its first participation as an Official Partner in the Pisa Marathon, scheduled for December 21st. read more

Exotic fruit, along with berries, is confirmed as the revelation category of 2025. The growth seems unstoppable, with a significant +36% in volume in the first eleven months of the year in the retail sector (click here for more details). In light of these results, we have completed read more

In-store promotions are confirmed as an effective tool to enhance the value of fruit and vegetables and strengthen the dialogue with the final consumer. This is what emerges from the recent activities carried out by Op Natura Sicula, which organizes various promotional initiatives in different retail outlets every year. read more

A bright pink-red skin, a crunchy and juicy flesh, and a sweet-tart flavor that makes it particularly tasty and enjoyable. This is Bernina®, the new apple variety born at the University of Bologna and developed through years of work involving the Foundation. read more

The story of Italian fruit and vegetable excellence also includes packaging. This is demonstrated by the Christmas line signed by La Grande Bellezza Italiana, which transforms packaging into a true communication tool with the consumer, capable of wishing "Happy Holidays", creating curiosity and read more

The year 2025 was a memorable one for Annatura: consumers increasingly fond of simple, fresh, and convenient vegetables, with sales growth in Italian supermarkets and expansion into new foreign markets. With a focus on sustainability and new collaborations, the company... read more

Genetic innovation, offer segmentation, and a strategy increasingly oriented towards new consumption dynamics. It is on these pillars that Cora Seeds, a seed company based in Cesena, is building its positioning in the watermelon sector, with a particular focus on seedless varieties. read more

The Italian fruit and vegetable supply chain is facing an important challenge today: it is no longer enough to optimize the use of water and fertilizers. More and more often, Producer Organizations (POs) and agricultural companies must forecast yields, plan harvests, and demonstrate. read more

Associations, institutions, stakeholders pre and post harvest representing the fruit and vegetable supply chain: all together to design a great Macfrut 2026 (21-23 April at Rimini Expo Centre) with an eye already towards the 2027 edition. The first meeting of the Committee has taken place. read more

The 2025 campaign for Italian table grapes is effectively coming to an end. There are still a couple of weeks left related to the holidays, but, as they say, the die is cast. After two years characterized by particularly high prices, the current campaign marks read more

After a participation in a seminar on raising awareness about the consumption of Sicilian blood oranges, held in the presence of students and teachers from the "Giovanni Verga" High School in Adrano (CT) with the contribution of nutritionist Enza Perdicaro and the Director of the Euroagrumi OP Consortium, Salvatore. read more