The importance of a digital campaign notebook
"OP Ioppì's flagship reference, which is known to insiders, is tomatoes. But there is more! We grow the main greenhouse vegetable references, such as eggplants, bell peppers, courgettes, and

Tigullio, sustainable basil communication campaign 'Deliciously imperfect
Tigullio is back in communication on the main TV stations and on digital to announce the 100% sustainable nature of the basil used for its pesto alla genovese. Traceability on harvesting and

Strawberry and raspberry prices decrease as the campaign reaches its midpoint
Strawberry prices at origin have experienced a downward trend throughout the month of March, even though the campaign is significantly shorter than usual this year. In week 10, the price had

New varieties of blueberries with longer shelf life tested
At the end of this 2022/2023 campaign, Agrícola Cerro Prieto (ACP) would have produced 24.000 tons of blueberries (21.000 tons of its own + 3.000 tons of its subsidiary Qali Fruits, located in

Climate problems and lack of labor affect Sicilian agriculture
The vegetable campaign is in full swing, productions are regular and demand is peaking. Yet not everything is going as it should be, as the segment has to deal with problems that used to be

Lower volumes lead to higher citrus fruit prices
“The last stretch of this citrus fruit campaign, which has been affected by various problems (fewer volumes, weather anomalies, drop in consumption) will be characterized by considerable prices

“European white asparagus production has started a little later than usual”
The white asparagus campaign has already begun in the Tudela de Duero production area in Valladolid. “We've noticed a lot of demand since the beginning of the campaign, like any normal year,

Sponsor strategy brings growers and consumers closer, says Pink Lady
Pink Lady Europe is back with its Adopt A Tree campaign in Europe after the success of last year, which saw nearly 7,000 trees sponsored, according to the association. The campaign, which started

"In cherry-producing countries with surpluses in the supply, consumption is usually limited to the season"
The cherry campaign in Extremadura will start later this year, since the cold recorded in January and February, which was otherwise necessary for the proper awakening of the trees, delayed the

Brittany: Start of the early potato campaign
“We have just started the early potato campaign,” explains Yoann Morin. The first variety of the season, the Starlette, will be available until the beginning of May. “It is a true early

Murcia consolidates its leadership in the production and export of Bimi in the EU and the United Kingdom
On the occasion of Bimi's new campaign, Murcia's countryside welcomed a visit from influencers, media personalities, and journalists from all over Spain. “Our goal is to make the invisible

Anecoop increases turnover by 4.2% in one of its most complex campaigns
More. Go to the article

Montague develops Kissabel campaign
Montague is ready to introduce Australian consumers to the Kissabel range of coloured-flesh apples. The family-owned fresh produce company will begin marketing small volumes of Kissabel-branded

Peru's 2022/23 blueberry season exports to China increases by 38%
Peru’s blueberry exports to China, its third biggest market, have increased by 38% in the 2022/2023 season compared to the last 2021/2022 season. “China is very close to exceeding 37 thousand

Chiquita unveils It’s Chiquita O’Clock campaign
Chiquita has launched a spring-summer campaign called It’s Chiquita o’clock, which celebrates any time being a good time to consume bananas. A limited-edition series of the company’s iconic

"The new Kino extra-late mandarin will allow the campaign to be extended until at least May"
The Region of Valencia will be the leading European producing area when it comes to the expansion of the new Kino extra-late variety, which will allow the Valencian sector to extend the marketing

The future of produce cultivation lies in certified food safety
The Sicilian bell pepper campaign takes place between September and late June in the various areas of the island. The main productions are grown in polytunnels along the southern coast, but good

Pepper prices remain high in the transition from Almeria to Murcia, while the campaign in the Netherlands is off to a slow start
Almeria's pepper campaign is in its last phase with increasingly limited availability and high prices, while volumes grow in Murcia, which already has peppers of all colors available. The lower

Brazil’s apple exports lose pace
Fruit market players expect the 2022/23 apple crop to register a slight yield increase compared to the previous campaign. However, fresh fruit exports dropped significantly in the first months of

Fall in Huelva’s berry production
Freshuelva (The Association of Strawberry Producers and Exporters of Spain’s Huelva region) projects a 30% fall in strawberry output and a 25% smaller blueberry crop compared to the last

Arancia di Ribera DOP, sales boom
"Stunning results, we are at the end of a season that is drawing to a close," says Salvatore Daino, President of the Consorzio di Tutela Arancia di Ribera D.O.P. "Certainly in contrast with the

Rusticity, quality and shelf life for the Inspire strawberry
Italy is entering the last quarter of the strawberry campaign. A year that, as in other production areas of the Mediterranean Arc, was characterised by high temperatures. This situation did not

II Conference #AlCampoConBimi
On the occasion of the new Bimi® campaign, the Murcian countryside has welcomed a visit from communicators and journalists from all over Spain. The guests of honour were nutritionist and