The University of Essex has received a national award for its robotics system developed for strawberry harvesting. The Sustainable smArt Robotic Agriculture initiative was awarded the best research project (industry collaboration) at the AI & Robotics Research Awards 2026. read more

Rising prices, overall stable consumption, still dominant imports, and a demand that continues to focus mainly in the peak of spring, outline the profile of a category, that of strawberries, which remains very solid. This paints the image of a product that is still robust. read more

With only a few weeks separating us from Easter, the fruit and vegetable market enters a delicate transition phase. The closure of winter campaigns and the arrival of the first summer produce require the supply chain to pay constant attention to demand, quality, and availability. read more

AVA™ Berries, a part of Angus Soft Fruits Ltd, is proud to showcase the strong commercial performance of AVA Dalicia (asf733.01), a strawberry variety that has consistently delivered excellent results in the field, packhouse, and retail environments. AVA Dalicia is highly regarded for its high percentage of Class 1 fruit, which is complemented by minimal waste and uniform ripening. read more

In recent seasons, situations are increasingly observed in which strawberry and raspberry plantations are damaged due to freezing in the winter period. In such conditions, it is crucial to quickly make decisions on the management of the sites. read more

The meeting of the Strawberry Growers Association in Chynow was a great opportunity not only to discuss agrotechnical and market topics but also to get acquainted with the latest strawberry varieties offered by Geoplant and de Kemp companies. read more

U.S. produce markets are experiencing mixed trends this week. The supply of asparagus is being impacted by heat, avocado pricing remains steady, and the berry markets continue to face pressure from high volumes. Movement of asparagus from Mexico through Calexico, California, and San Luis, Arizona is expected to decrease slightly. read more

On the morning of March 18, Coöperatie Hoogstraten celebrated the annual opening of the new strawberry season with the auction of the symbolic first box. Colruyt purchased the strawberries for €5,000 per box (8 x 500 grams). With the growers doubling that amount, Child Focus will receive a read more

Spring removal of old strawberry leaves is one of the most important agronomic practices that directly influences the health of the plantation, crop quality, and effectiveness of plant protection. Although it is often seen as a cleaning activity, in reality it has a read more

Angus Soft Fruits' breeding division, AVA Berries, has revealed that its latest strawberry variety, AVA Dalicia, will be available for sale in the UK starting from the 2026/2027 import season. read more

The commercial vegetable greenhouse sector in North America initially began by incorporating seeds and technology from Europe. However, when it comes to strawberries, the process was more challenging due to significant differences between the strawberry markets in the two continents, as noted by Paul J Mastronardi from Red Sun Farms. read more

Planasa’s RedSayra strawberry has become the most widely grown variety in the current 2025/26 season in Huelva, the main strawberry-producing region in Spain and Europe. read more

The 2026 season at strawberry plantations can be considered as started. In one of the plots where the "Strawberry Inspirations" project is being implemented, the first spring inspection of the plants was carried out. Its purpose was to assess the winter survival of the plantation and identify the most important actions needed. read more