Pink Lady® lands at Fruit Attraction
2025-09-25 00:00
The European 2024/2025 season ended with a historic success for Pink Lady®. With 229,000 tonnes valued, representing a record increase of +9% in one year, the brand has achieved an unprecedented performance and solidifies its position as a leader in the premium apple category.
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The Mazzoni Group is getting ready to participate in Fruit Attraction 2025 to showcase its wide range of varieties to customers and stakeholders, a result of high-quality production and strict controls. The event represents an important opportunity to strengthen the company as a point of.
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Fruit Attraction: the 2025 edition is already breaking records
2025-09-25 00:00
From September 30th to October 2nd, Fruit Attraction returns for its 17th edition, organized by IFEMA MADRID and FEPEX, with Andalusia as the main sponsor. Established as the world's leading event for the marketing of fruits and vegetables, this year's edition will host 2,460 participants.
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Elbe-Obst presents Pompur® at Fruit Attraction.
2025-09-24 14:00
ZIN 186 is harvested later and marketed for a longer period compared to the earlier ZIN 168, in order to ensure availability for an extended period. The first commercial products will be available starting from mid-November 2025. Fruit farmers and producer organizations such as Elbe-Obst are involved in the marketing of ZIN products.
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The Summer Berry Company (TSBC), a UK-based integrated berry supplier, will be announcing a new joint venture with Southern Cross Marketing & Management (Southern Group) at this month's Fruit Attraction event. Southern Group is a leader in grapes and dates in the Southern Hemisphere.
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L’Insalata dell’Orto launches the protein revolution in the fruits and vegetables department.
2025-09-24 00:00
The Garden Salad at Fruit Attraction brings an absolute novelty to the fruit and vegetable department: the new MisSalad High Protein line, three 100% plant-based references with high protein content that pave the way for a new segmentation in ready-to-cook products.
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Zespri forecasts strong growth for the 2025 season: SunGold expected to increase by 22%.
2025-09-24 00:00
One week after participating in Fruit Attraction 2025 in Madrid, Zespri announces growth forecasts for the new season in the northern hemisphere. The data confirms a positive trend, with a significant increase in volumes reaffirming Europe's role in the model.
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OrtoRomi at Fruit Attraction to grow in international markets
2025-09-24 00:00
Strengthening its position in foreign markets, emphasizing its commitment to sustainability and the development of healthy products. With these objectives, OrtoRomi will once again be a key player at Fruit Attraction, where it will participate with its own 36 sqm stand (pavilion P04, stand 4E02). The ranges
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"Sewellia is known for its compactness, efficiency, and emphasis on sustainable packaging."
2025-09-24 00:00
Two main solutions for fruit and vegetable packaging will be the main focus of GNA's debut as an exhibitor at Fruit Attraction. The company, located in the center of the Emilia packaging valley near Bologna, specializes in designing, manufacturing, and selling packaging machines for food.
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AgroFresh will present postharvest technologies in Spain.
2025-09-24 00:00
AgroFresh will showcase its postharvest technology range at Fruit Attraction 2025. The company will present solutions such as SmartFresh, Harvista, FreshCloud Inspection, and Rubens. Moreover, Rubens has been submitted for the Fruit Attraction Innovation Hub Awards in the digital category.
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Mazzoni Group in Madrid with a wide range of premium offerings
2025-09-24 00:00
The Mazzonisi Group is getting ready to participate in Fruit Attraction 2025 with its wide range of premium fruits and vegetables (Italy collective, stand 8C12). The upcoming campaigns will be led by Matteo Mazzoni.
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At the request of Procomer and the Costa Rican ministries, Pafru S.A. is participating in this year's Fruit Attraction in Madrid for the first time, with an exclusive presentation in the conference room above Hall 12. The focus of the presentation will be on the new varieties and consumer demand.
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Fresh Formulaics will be returning to Fruit Attraction 2025 to present its innovative plant-based solutions aimed at helping suppliers minimize waste, streamline packhouse operations, and ensure consistent quality for customers. Attendees can discover more about the Shine and Extend product lines, which are the core offerings of the company.
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British group scheduled to exhibit at Fruit Attraction.
2025-09-23 17:00
A group of British businesses will be jointly exhibiting at the upcoming Fruit Attraction trade show in Madrid.
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President & CEO Greg Akins and Vice President & COO Steve Page will represent the company and seek contact with ripening professionals from across Europe. "Fruit Attraction is a crucial platform for us to reconnect with existing customers and attract new prospects."
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Sorma Group will present the new P&P-800 system in Spain.
2025-09-23 00:00
Sorma Group will be showcasing its new P&P-800 pick and pack system at Fruit Attraction 2025 (30 September – 2 October, Hall 03, Stand 3D22). This system has been developed to enhance efficiency and consistency in fruit packaging. The automated packaging system, P&P-800, has been carefully designed to meet these needs.
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"Naszym marzycielskim celem byłoby otwarcie nowego kanału eksportu." "Our dream goal would be to open a new export channel."
2025-09-23 00:00
In recent years, FHF Fontellas has become one of the most remarkable companies in Navarre at Fruit Attraction, known not only for the quality of its fruits and vegetables but also for the creativity of its displays. In the 2024 edition, the company surprised visitors with a haute couture vegetable suit.
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The Opera La Pera Consortium has started the commercialization of the Abate Fétel pear, which will be supported by a renewed brand marketing campaign and participation in Fruit Attraction 2025, scheduled from September 30th to October 2nd at the Madrid Fair (Hall 8 - Stand 8C14).
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Sorma Group: the new Pick and Place system is coming
2025-09-23 00:00
Sorma Group, the reference technical partner for fruit and vegetable operators in post-harvest processing and packaging, is presenting the P&P-800, the new Pick and Place system, for the first time worldwide at Fruit Attraction 2025 (September 30 - October 2, Hall 03, Stand 3D22).
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48 companies from four different regions are represented at the Freskon Greece pavilion at Fruit Attraction.
2025-09-23 00:00
Expanded business opportunities with Greek enterprises are being offered this year at Fruit Attraction through the collective participation of Freskon Greece. As the project manager of the mission, Mrs. Tonia Nikolaidou, points out, "This year's Freskon Greece mission to Fruit Attraction 2025 is"
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