Fresh produce suppliers are evaluating how future market conditions and challenges in the supply chain may impact their operations in 2026. Industry conversations, such as those at the recent Fruit Attraction Conference, have emphasized a mix of risks and new opportunities in global sourcing. read more

The professional registration for Fruit Attraction São Paulo 2026 is now open. The event is scheduled to take place from March 24 to 26, 2026, at São Paulo Expo. The organizers, IFEMA Madrid and Fiera Milano Brasil, anticipate that the fair will once again be a key gathering for the fruit and vegetable industry in Latin America. read more

Kolumbijskie banany nadal umacniają swoją rolę jako jeden z kluczowych produktów kraju na rynkach europejskich. Emerson Aguirre, prezes Stowarzyszenia Plantatorów Bananów Kolumbijskich (Augura), podkreślił podczas swojego udziału w wydarzeniu Fruit Attraction, że sektor eksportuje nie tylko owoce, ale także... read more

Europe still holds the top position as the main export market for French fresh fruits and vegetables, but the sales of apples are steadily increasing in international markets, especially in Asia. Daniel Soares, the International Director of Interfel, shared an update during the Fruit Attraction 2025 Asia event at the Interfel booth. read more

Exhibiting at Fruit Attraction has been a highly positive experience for Green Sort, allowing us to showcase our sorting line and its capabilities," says Agnieszka Maziejuk, sales specialist at the Polish sorting machinery manufacturer. "This year's trade fair in Madrid" read more

At this year's Fruit Attraction in Madrid, Breedx aimed to attract the interest of international stakeholders with its latest seedless sweet pepper and specialty taste tomato varieties. The company's participation in the InnovaTech area showcased its cutting-edge breeding techniques, while also providing a glimpse into... read more

Annaturaha enthusiastically participated in the 2025 edition of Fruit Attraction, one of the most important international events dedicated to the fruit and vegetable sector, which took place as usual in Madrid. For the company, this was the second participation, following the experience. read more

During the last edition of Fruit Attraction in Madrid, at the booth of La Linea Verde Vegetales Navarra, the companies of the Group stood out for a bold and innovative approach, attentive to changes and new trends in the industry. read more

Fruit Attraction 2025, organized by IFEMA Madrid and Fepex, wrapped up its 17th edition with a new all-time record attendance of 121,137 professionals from 152 countries. This represents a 3% increase in total attendees and a 5% increase in country representation compared to the previous edition. read more

Saudi Arabia's involvement in major international trade fairs is heavily centered around, if not entirely focused on, dates. The most recent edition of Fruit Attraction in Madrid was no different. Mohammed Aldubaykhi, from the Saudi company Atayeb Altomor, shared his impressions after participating in the event. read more

The 17th edition of Fruit Attraction 2025, organized by IFEMA MADRID and FEPEX, has concluded with record-breaking results, confirming its position as one of the most important events for the global fruit and vegetable sector. read more

Fruit Attraction 2025 closed its 17th edition with a record-breaking participation, both in terms of exhibitors and visitors. The next event is scheduled from October 6th to 8th, 2026 at the fairgrounds. read more

49% of the total visitors came from abroad (+7%), reflecting the increasingly professional and global character of the event. Spain was strongly represented once again, with Andalusia, the Valencian Community, Murcia, and Catalonia as significant participating regions. read more

During Fruit Attraction in Madrid, Staay Food Group presented itself with an international touch at a new booth situated at the entrance of the Holland Pavilion. At this venue, the family-owned company was able to exhibit its complete range to visitors, including its own Dulce melons from Brazil and Costa Rica. read more

After participating in Fruit Attraction 2025 in Madrid, Food Freshly introduced new advancements in extending the shelf-life of blueberries and other delicate fruits. The company will also be showcasing these technologies at the Global Produce & Floral Show (GPFS) in Anaheim this week. read more

Poupart 1895, wcześniej znany jako Poupart Imports, celebrated its 130th anniversary at Fruit Attraction 2025, toasting the loyal partnerships that have contributed to the importer’s enduring success. read more

The Japanese seed company Sakata presented its new dual-resistant baby plum tomato called Saiko Star at Fruit attraction in Madrid. read more

Offering innovative and sustainable solutions to help improve the quality of fruits and vegetables. AgroFresh, specialized in post-harvest technologies, presented some of its proposals at Fruit Attraction 2025 to protect quality, reduce food waste, and enhance. read more

Yuksel Seeds and Lakeshore Veggie Growers Inc. (LVG) have signed an exclusivity agreement for the Sweetloom F1 tomato variety. The agreement was formalized during Fruit Attraction Madrid 2025 and aims to expand the availability of the variety across North America. Sweetloom F1, developed by read more

On the occasion of Fruit Attraction, Fresh Del Monte launched a spectacular activation in the Madrid metro to celebrate Del Monte Honeyglow bananas. A sensory journey dedicated to taste and quality. read more