After the success of the last edition, Macfrut is boldly relaunching the Berry Area 2026, which will feature an expanded exhibition space, an enhanced scientific program, and an increasingly international scope. The initiative reaffirms itself as a reference point for the entire supply chain.
read more
At Asia Fruit Logistica in September, Detpak showcased the first product from its latest Berry Fresh packaging collection, a strawberry punnet that aims to establish new benchmarks in berry packaging. Developed in partnership with industry collaborators from Australasia, Asia, and the Americas, this punnet prioritizes...
read more
Fruit Logistica 2026 looks ahead: the future of the fruit and vegetable sector in focus
2025-12-19 00:00
From February 4th to 6th, 2026, Berlin will once again be at the center of attention for the fruit and vegetable sector, as the global fruit trade gathers at Fruit Logistica, the world's leading trade fair for the fruit and vegetable industry.
read more
From 4-6 February 2026, Berlin will once again be the focal point of the international fresh fruit industry as Fruit Logistica, the premier trade fair in the sector, gathers the global fruit trade.
read more
Macfrut strongly confirms the Berry Area 2026, which will feature an expanded exhibition space, an enhanced scientific program, and an increasingly international scope. The program, which includes both new features and confirmed elements, will be curated by Bruno Mezzetti.
read more
Fruit Logistica 2026, six specialized forums to understand the future of the fruit and vegetable sector.
2025-12-18 00:00
From February 4th to 6th, 2026, Berlin, with Fruit Logistica, will once again be at the center of attention of the fruit and vegetable sector. The fair will be accompanied by a rich program of conferences, with about 200 speakers. There will be six specialized forums on topics ranging from production.
read more
The Macfrut Committee has been established.
2025-12-17 00:00
The first meeting of the Macfrut Committee, held at Cesena Fiera, saw the participation of around thirty personalities (both in person and via streaming) representing the entire sector. Chaired by the president of Cesena Fiera, Patrizio Neri, the Committee gives a "voice" to the market by gathering feedback and insights.
read more
The table potato variety Country is attracting increasing attention in the German fresh market. The search for stress-resistant, high-yielding varieties with consistent skin quality led Böhmer to begin trials with Country in 2023. Clemens Kisters, Field Advisor at Böhmer, said: "Country has the"
read more
The Macfrut Committee is born, a unified voice of the supply chain.
2025-12-17 00:00
Associations, institutions, stakeholders pre and post harvest representing the fruit and vegetable supply chain: all together to design a great Macfrut 2026 (21-23 April at Rimini Expo Centre) with an eye already towards the 2027 edition. The first meeting of the Committee has taken place.
read more
Macfrut 2026 is presented in Brazil.
2025-12-15 00:00
Institutional presentation, business meetings with Brazilian importers and distributors, visits to companies, meetings with retailers. A mission in Brazil for Macfrut, featuring a full agenda of meetings and presentations in preparation for the 2026 edition of the fair, scheduled from the 21st to the 23rd.
read more
Cesena Fiera closes 2025 with a turnover of 11.4 million euros (+1.7%), and a net operating profit of 473 thousand euros. The numbers were presented during the Shareholders' Meeting, which unanimously approved the 2025 provisional budget and the presentation of.
read more
The global trade in agricultural products is getting ready for changes in supply and logistics in 2026.
2025-12-11 00:00
Fresh produce suppliers are evaluating how future market conditions and challenges in the supply chain may impact their operations in 2026. Industry conversations, such as those at the recent Fruit Attraction Conference, have emphasized a mix of risks and new opportunities in global sourcing.
read more
Macfrut 2026 is accelerating: exhibitors already up by +18% ahead of the new April edition.
2025-12-11 00:00
Positive balance for Cesena Fiera, which closed 2025 with a turnover of 11.4 million euros and a net operating profit of 473 thousand euros. The numbers were presented during the Shareholders' Meeting held at Cesena Fiera, which saw unanimous approval.
read more
Merger of Central Co-op and Midcounties Co-op to proceed.
2025-12-05 00:00
UK: M&S has unveiled a new 18,000sq ft food store in Cannock just in time for Christmas. The store, located at Cannock's Orbital Retail Park, features a fresh market-style layout and offers the full range of M&S Food products for customers to shop.
read more
Macfrut 2026: Conad and Coop present
2025-12-05 00:00
Conad (Consorzio Nazionale Dettaglianti) and Coop Italia will be present at the next edition of the international fruit and vegetable supply chain fair, scheduled to take place at the Rimini Expo Centre (21-23 April 2026), with their own exhibition area to meet with operators and professionals in the industry.
read more
Conad and Coop Italia at Macfrut 2026
2025-12-05 00:00
Conade Coop Italia, the two main players in the Italian large-scale retail sector, will be present at Macfrut 2026, scheduled to take place at the Rimini Expo Centre (April 21-23, 2026), with their own exhibition area.
read more
New systems for the global fruit processing sector will be presented at the showcase.
2025-12-04 00:00
Provisur will showcase a range of its industrial food processing systems at Fruit Logistica, which will be held from February 4th to 6th, 2026 in Berlin. The company will highlight their modular equipment designed for the production of fruit compote, puree, and juice, featuring models such as STS, Barracuda, and Hoegger refiners.
read more
Macfrut: the new Technical Scientific Committee led by Paolo De Castro is established.
2025-12-03 00:00
Yesterday morning (Tuesday, 2nd December), the Technical Scientific Committee of Macfrut took office at Cesena Fiera, serving as the "voice" of innovation and knowledge in the fruit and vegetable sector, providing authoritative support to the trade show. Comprised of prominent figures from the academic landscape,
read more
The new Technical-Scientific Committee of Macfrut is launched.
2025-12-03 00:00
The Scientific and Technical Committee of Macfrut has been established at Cesena Fiera, providing authoritative support on innovation to the trade fair. Composed of prominent figures from the academic, research, and industry sectors, the Committee is chaired by Paolo De Castro, a professor.
read more
Fruit Attraction São Paulo 2026 registration has been opened.
2025-12-03 00:00
The professional registration for Fruit Attraction São Paulo 2026 is now open. The event is scheduled to take place from March 24 to 26, 2026, at São Paulo Expo. The organizers, IFEMA Madrid and Fiera Milano Brasil, anticipate that the fair will once again be a key gathering for the fruit and vegetable industry in Latin America.
read more



