The pilot project dedicated to the traceability of Redea crates supply chain was presented at the Cpr System headquarters in Gallo. This initiative involves integrating all actors in the fruit and vegetable supply chain, from production to retail. read more

At Macfrut 2026, innovation is demonstrated on the ground. From April 21st to 23rd, at the Rimini Expo Centre, the international fruit and vegetable supply chain will be able to observe advanced solutions for pre-harvest management firsthand, thanks to a double test field set up on 2,500 square meters. read more

For the winter season of 2026, Tango Fruit, a brand exclusively distributed by Spreafico in Italy, is relaunching its strategy in the modern channel by introducing a structured project of promotional islands aimed at increasing shelf visibility and improving interaction with the... read more

The collaboration announced on March 18 between Lidl Italy and chef Antonino Cannavacciuolo also involves the fruit and vegetable department, particularly focusing on products certified as PDO and PGI. The commercials will be aired from June to October. Cannavacciuolo cooks with Lidl's fruit and vegetables. read more

Sogemi has presented the multi-year plan that marks the final phase of a profound transformation of the Milan Food Market. According to the progress map of the construction sites, the project is now in its final stage: about 75% of the works have already been completed, while the remaining 25% is still in progress. read more

The Kiku family is opening a new chapter in Croatia. The commercial license for Kiku apple varieties has officially been transferred from Fragaria to the Croatian producer organization Domaće Voće, marking a strategic shift in production and management. read more

A wave of severe bad weather is crippling the fruit and vegetable sector in Southern Italy, with particularly serious issues in Calabria. The initial report released by Coldiretti highlights fields of vegetables completely submerged, damaged orchards, and rural roads affected. read more

The 2026 edition of Tuttofood was presented at the Masaf (Ministry of Agriculture, Food Sovereignty, and Forests), which will take place from May 11th to 14th at Rho Fieramilano. Fruits and vegetables will be the protagonists with TuttoFruit&Veg, the area dedicated to excellence. read more

The kiwi market is going through a phase of profound transformation. On one hand, yellow-flesh varieties have driven consumption growth in recent years thanks to their markedly sweet profile, while on the other hand, the traditional green kiwi segment needed a ... read more

In the current context of the fruit and vegetable department, enhancing products with unique characteristics strongly tied to their original territory is becoming an increasingly strategic lever: it means giving recognition to the shelf, building consumer trust, and supporting a premium positioning. read more

Pink Lady® is growing not only in volume (+5%), but in all key indicators according to the Brand Barometer Italy (December 2025 vs February/March 2024): from awareness (67%, +8 points in less than 2 years), to reputation (8.0/10 improving), to value for money (7.6/10 growing). read more

Prices are generally rising for fruits and vegetables. There are high volumes of strawberries, especially Lucanian varieties like Sabrosa and Inspire; Campania production is also increasing. There is also high availability of fava beans, as their commercialization has started. The strong demand for apples is driving prices up. read more

From April 21st to 23rd, at Macfrut 2026 (Hall D3, booth 054), Provisur Technologies will showcase its technologies dedicated to fruit processing, with a focus on the new STS 2000 refiner and Barracuda systems, solutions designed for the production of jams, purees, and juices. read more

Eurosemillas announces that it has reached the authorized area in Italy for the cultivation of the late mandarin Tang Gold, a protected variety for which the company holds the rights and is exclusively distributed in our country by Spreafico. This milestone marks a new phase. read more

Ripening over 75,000 crates of bananas and more than 100,000 crates of plantains every week requires process control, technological reliability, and partners capable of supporting growth. It is on these premises that the collaboration between Exp. Group, one of the leading operators, is based. read more

The 43rd edition of Macfrut, an international trade fair for the fruit and vegetable sector, was presented in Rome at the Ice Agency with the slogan "Make it Juicy". The event will take place at the Rimini Expo Centre from April 21 to 23. The increasingly globalist vision of the fair was emphasized. read more

One week after the escalation of the conflict in the Middle East, the Italian honey supply chain continues to ensure the regularity of shipments to markets in the area. Despite concerns related to the situation in the Strait of Hormuz, logistical flows remain steady. read more

In the South Tyrolean agri-food industry, grape pomace, apple peels, and seeds are no longer considered just waste. Within the framework of Zero Residue, a project aimed at rewriting the destiny of agricultural and agro-industrial by-products, a new concept is emerging. read more

In 2025, Italy set a new historical record for the export of fresh fruits and vegetables. According to data released by Fruitimprese, exports reached a value of 6,683,159,045 euros, an 11% increase compared to 2024. Volumes reached 3,922,204 tonnes. read more

Italian universities and research centers join forces to combat the decline of kiwifruit. A step forward for a key sector of the Italian fruit and vegetable industry, whose gross sales production can reach up to 500 million euros per year. The project is... read more