AMI: High promotional activity for sweet peppers
The amount of available sweet peppers in the trade is steadily increasing, and this increase is also reflected in a high number of promotions. Especially the promotion of pointed peppers is

Cricket plans to reach 200 has bío
In the final stretch of the brassica export campaign, Campo de Lorca (Cricket) is taking stock and expects to finish normally and recovering some productivity in medium and high areas. "The good

Last year, more than 6,000 hectares of citrus fruit were abandoned in the Valencian production areas
As the 2022-2023 citrus campaign comes to an end, La Unió Llauradora expressed "its concern about the continued loss of harvest production in the Valencian Community over the last three campaigns

"The EU Agreement doesn't favor Moroccan growers"
Since the entry into force of the Association Agreement between the EU and Morocco in 2013, the country has gone from selling 365,695 tons of tomatoes to 557,225 tons in 2022, according to

Tasty wonders, the sustainable way
The Nadorcott variety, marketed under the “Nadorine” brand, is expected to reach about 250,000 tons of marketing volumes this season, after a record 350,000 tons were produced and 296,000 tons

Resistant varieties defeat New Delhi virus in Almeria's zucchini campaign
Almeria's zucchini export campaign is coming to an end. The season was characterized by a significant decrease in production compared to last season, stated Jose Luis Escobar, from Berdea, the

MOYA 2023 preview
The finalists for the IFPA-Produce Plus Marketer of the Year Award (MOYA), sponsored by Seeka, will showcase their innovative campaigns at Hort Connections 2023 on 6 June. From 11:00am, the three

Farming Fortnight returns for fifth year
LEAF Education, the UK’s leading agri-education charity, has announced the return of Farming Fortnight – which will see hundreds of schools take part in a two-week campaign promoting farming

BelOrta marks start of local blueberry campaign
Belgian cooperative BelOrta has announced the year’s first sale of locally grown blueberries, produced by Albert and Maarten Royakkers from Kinrooi. These Duke variety blueberries were bought by

Market analysis: Belgians save on fresh food
A strikingly large number of Belgians are cutting back on fresh food purchases. Since the rise in inflation, a quarter of Belgians say they are putting less fresh fruit and vegetables in their

The CAECV nominated for its promotion and consumer campaigns.
The aim of these awards, in the category of best marketing campaign for the promotion of organic products, is to recognise and reward the importance of both companies dedicated to the retail

"A hailstorm impacted part of our apricot production"
The stone fruit sector has been mainly concerned about the drought for the 2023 campaign. But for Anthony Oboussier, who produces cherries, apricots, peaches, nectarines and kiwis in the Drôme

Know Apple trains the employee in the department and facilitates sales
Assomela's 'Know Apple' campaign, now in its final phase, aims to educate fruit and vegetable department employees in the large-scale retail trade and, consequently, end consumers, about the apple

Peaches and nectarines, slow start and low volumes
The peach and nectarine campaign has started with produce from southern areas. Marked by a delay in production, due to lower temperatures and smaller volumes, the season started with rather high

Interfresa releases a statement regarding the German campaign against Spanish strawberries
"Interfresa would like to clarify some things regarding the campaign carried out by Campact (the German platform) urging citizens to ask German supermarkets not to sell strawberries from Spain."

Francescon: few melons until mid-July
Della Casa - As we have already observed in recent weeks (read the full article), the start of this melon campaign is among the most bizarre and indecipherable we can remember. We try to take

Spain, 80% of cherries lost in Jerte
The cherry campaign is off to a difficult start in Italy, but also in Spain, where in the Valle del Jerte community in Extremadura, production has been severely damaged by the heavy rains that

Tomatoes - the challenges starting with the next campaign
The energy crisis that started with the war in Ukraine has had many repercussions on vegetable crops using artificial light in central/northern Europe. The gap was not filled by other producer

Interfel: "Life is better" campaign focuses on millennials
The European campaign was launched in May 2022 and is now entering its second of three years. Under the motto "Life is better", the interprofessional umbrella organisation Interfel, together with

End of tomato campaign in Morocco, renewed hopes for next season
The Moroccan export tomato season is drawing to a close, with the exception of a few varieties. Mustapha Aouragh, a grower located in the Souss Massa region, said, "Most producers have finished

Greater trust in cooperation: the case of Consorzio Uva di Puglia Igp
"Many agricultural businesses have been applying to join the consortium lately to enjoy greater contractual guarantees or more profitable commercial opportunities. We are talking about 3-4

Barbera's Arra Sugar Drop grape campaign starts
The campaign for Barbera's seedless table grape Arra Sugar Drop (Arra 30) is now underway: the first releases at the beginning of June. "The market is ready in Italy too: 2023 will be the

End of a good season for Egyptian carrots
The carrot growing season in Egypt ended on a high note, while the export campaign is still underway. The season was marked by good volumes and quality despite phytosanitary problems, according to

A large part of the cherry harvest in the Jerte Valley was damaged by the rains
Heavy rains in Extremadura are severely impacting cherry plantations in the Jerte, Hurdes, and Vera Valley, which is currently in the middle of the campaign. Nearly 70% of the production, which