At the event, Elisa Pérez, Head of the Rubus Breeding Program at Planasa for the EMEA region, provided an overview of the work done in raspberry cultivation in recent years and highlighted the recent introduction of the new varieties Pink Hudson and Pink Loira. read more

Over 100 berry industry experts from Huelva and Portugal came together for Planasa's Genetics Forum, an annual event organized by the breeder to exchange knowledge and discuss technical and genetic advancements in berry varieties. read more

As QS reports referring to the BVL, SpinTor is allowed to be used against cherry fruit flies on late strawberry varieties beyond the existing authorization period from June 15 to October 12, 2025, in accordance with Article 53 of Regulation (EC) No. 1107/2009. Excluded from this are... read more

Perfection Fresh has teamed up with the global packaging leader Detpak to introduce a new visually appealing strawberry punnet that combines attractive shelf display with intelligent, practical design. read more

In Shymkent, Kazakhstan, local agricultural entrepreneurs are successfully growing crops that are typically associated with cooler climates. One of these crops is blueberries, which are rarely seen in greenhouses across Central Asia. The owners of the greenhouse complex have dedicated three hectares of land to blueberry cultivation. read more

Although mid-June is the peak of strawberry season in Poland, there is not a large abundance of ground fruits on the market. Furthermore, after a few warmer days, rain and cooling have returned, causing significant issues on many plantations.

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Last week, the Belgian blueberry season was officially opened at Frans Schrijnwerkers' farm, but this week marks the real start of commercial picking. It's shaping up to be a promising season, with Belgian producers optimistic that the newly launched joint marketing initiative between BelOrta and... read more

Egypt has transformed from a minor participant to a serious contender in the global blueberry market, drawing interest from European and American companies. Spanish and Dutch firms have launched projects featuring exclusive genetic strains. An American company is currently running a 50-hectare trial in the region. read more

Crocus Labs has developed a lighting control system that transforms existing multichannel LED setups into adaptive lighting platforms. The Berlin-based company reports that the system is currently undergoing testing in research greenhouses, including trials involving lettuce, basil, blueberries, and strawberries. read more

Fruit Art, a Kazakhstan-based agricultural company, is engaged in the cultivation, processing, and storage of fruits and berries. They have recently expanded their production to include blueberries, in addition to their main focus on strawberries and apples. The company also manufactures a variety of processed fruit products. read more

The 2025 season opens in great style for strawberries grown between Val Venosta and Val Martello, in the heart of the Stelvio National Park. With a growing production, 900,000 new plants ready to bear the first fruits, and an early harvest, it marks the beginning of a read more

Crocus Labs has developed a lighting control system that transforms existing multichannel LED setups into adaptive lighting platforms. The Berlin-based company mentions that the system is currently undergoing testing in research greenhouses, with trials conducted on lettuce, basil, blueberries, and strawberries. read more

In recent days, weather conditions have been particularly conducive to the development of gray mold (Botrytis cinerea) on strawberry plantations. High humidity and moderate temperatures have created the perfect environment for this disease, which poses a significant threat to the quality and quantity. read more

One of the events accompanying this year's Macfrut 2025 trade fair was the Berry Area - a special space for industry exhibitors and experts. Within it, interesting lectures and debates were held on topics such as the situation in the berry fruit markets. Sarah Ilyas from the company... read more

During discussions with stakeholders, a common question arises: How much more can the demand for blueberries grow, and is there a limit? Presently, indications point towards a continued rise in blueberry consumption. The fruit, known for its taste, size, and ease of transportation, is read more

Where is the cultivation expanding? And what are the effects of this on the market? read more

The Inspire strawberry from The Greenery has won the highest accolade at the 2025 Superior Taste Awards, receiving a three-star rating. The jury has deemed this strawberry to be among the top in its category. The award was determined through blind tastings carried out by 250 chefs and... read more