Kenya: Nakuru county invests in sustainable avocado farming
The Nakuru county government has launched a sustained campaign to revitalize avocado farming, focusing on sales to international markets. County Executive Committee Member in charge of

RedPop gets a ticket to ride
A new apple from Italian varietal club VOG is taking the UK capital by storm with a major marketing campaign on London’s double deckers. From 12 May to 4 June, RedPop will feature on 78 London

Network of asparagus and berry associations: First German Asparagus Day successfully launched
Due to the weak demand and low prices for asparagus in the 2022 season, the Network of Asparagus and Berry Associations (Netzwerk der Spargel- und Beerenverbände e.V.) commissioned Pretzlaw

'My strawberries escaped the flood, only 10 per cent lost'
In Romagna, the strawberry campaign is getting more and more into full swing, despite the fact that the flooding has left important after-effects. Atoggio Berni, a hamlet in the Rimini area

"Due to rapid growth in domestic herbs, we can now completely dispense with flown-in goods"
While the European stone fruit campaign is now rapidly picking up speed despite the weather caprices, exotic imports are seasonally declining. "Last year we had an extremely long stone fruit

“It's been a campaign marked by a lack of avocado”
Not waiting for better prices has proven to be the winning strategy of the Portuguese avocado season, says Rocio del Pilar Rodrigues, sales director of Portuguese avocado exporter Global Avocados:

Fall in Chile’s deciduous fruit exports
In the 2022/23 campaign, Chile’s deciduous fruit crop is estimated to have fallen, according to FAS Santiago data. The South American country’s table grape production is projected to decrease

Albert Heijn makes it easier to eat more fruit and vegetables every day
For more than half of the Dutch, meeting their daily O+G needs is a challenge. Every week, Albert Heijn offers O+G (out of season), fresh packs with many seasonal varieties and, of course, price

Flood, race for solidarity
The number of solidarity initiatives in favour of the flood victims activated by trade associations and retailers continues to grow. Here are some of them. One million euro is the amount earmarked

"Cucumber production in Almeria, and also in our case, has been the highest in recent years"
"Overall, the winter cucumber campaign has been good," says Antonio Escobar, manager of the Almeria-based Nature Choice SAT. "We have been able to successfully meet the demand of all our European

Diabetes campaign highlights lack of fruit and veg in diets
Tesco and Diabetes UK have teamed up for a new awareness campaign following research showing how few fruit and vegetables younger men eat. As part of the campaign, men aged 40 and under are being

Fruit and vegetable price trends in Italy as at 22 May
The cherry campaign, which got off to a difficult start in Italy due to heavy rainfall, is now at an end, while that of asparagus and strawberries in the central and southern regions of Italy is

Sicilian bell peppers reach European markets
It's an exceptional year for Sicilian bell peppers - the season started in March, and quotations have been high. FreshPlaza talked to OP Albani, located in Vittoria, to better understand the 2023

"We are still shipping 65 pallets a day of strawberries to Italian markets and big retail chains"
Rocco Zuccarella, president of Zuccarella Società Cooperativa Agricola from Scanzano Jonico (Matera) reports that there are still less than 20 days to go until the end of the 2022/23 strawberry

"Demand for lemons has been low all season and there is uncertainty as to whether it will revive in the summer"
The start of the Verna lemon harvest, whose production has fallen significantly this year, has not helped in boosting the demand, which has remained generally quiet throughout the winter for the

Peru: Around ten percent fewer pomegranates in the 2022/23 season
The pomegranate season started with lower volumes than usual. The Andean country recorded a 10 % drop in exports to around 40,000 t for 2022/23, freshfruitportal reports with reference to

Biodiversity Day: Minister Michaela Kaniber planted wild bee-friendly perennials with children
The preservation of biodiversity is a task for society as a whole. The Bavarian State Ministry of Food, Agriculture and Forestry (StMELF) pointed this out during a planting campaign for UN

Good late orange and blood orange campaign in Sicily
"Cooperativa Il Girasole is among the few citrus fruit companies still processing fruits this season with late oranges such as Valencia Late and Ovale Calabrese. In addition, we believe we are the

High prices in the final stretch of the citrus campaign
There is hardly any fruit left in the fields of the Valencian Community, Andalusia, Murcia or Catalonia as the citrus harvesting season is ending and prices at source can be three hundred percent

McCain launches interactive audio ads
McCain Foods has partnered with voice-assistant adtech firm Say It Now to deepen its branding experience via actionable audio advertising. The campaign will see the frozen potato specialist use

Record-breaking peppers, a season to go down in the annals
If there is one reference in the national markets, from north to south, that is the pepper, thanks to a campaign that leaves both producers and traders satisfied. Talking to us about the 2023

Cajamar activates a 300-million-euro financing line for those affected by the drought
This action plan is articulated through the ICO Guarantee SGR-Saeca Lines, which offer a term of up to 15 years with no grace period on the principal, as well as one, two or three years of grace

"The picture is not totally bleak for the Moroccan agricultural campaign"
Morocco's agricultural export season is nearing its end, closing in July with the watermelon and grape calendars, and the last volumes of vegetables nearly sold out. It has been a memorably

A Wonderful campaign for the Giro d'Italia
The intense promotional-communication and marketing plan that Wonderful® has activated as the 'Official Pistachio of the Giro d'Italia 2023' has been in full swing for days now. The world's