RedPop gets a ticket to ride

A new apple from Italian varietal club VOG is taking the UK capital by storm with a major marketing campaign on London’s double deckers.

From 12 May to 4 June, RedPop will feature on 78 London buses with two banners encouraging the public to take “a sweet little break” with RedPop.

Promoted as a ’snacking apple’, RedPop made its UK market debut in Waitrose stores

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