Ambrosia™ apple gains share in club segment
Through a series of offline and online actions, the brand has managed to capture the attention of consumers and position itself in the minds of all those who are looking for an apple synonymous

"The caliber of the first cherries has fallen a little short because of the heat, but it will improve for the other varieties"
The cherry campaign started about 15 days ago in the Jerte Valley with the first varieties grown in the area. "The volumes for now are very small, as is always the case at the beginning, and we

Jerte Valley's cherry campaign starts with higher yields than last year
Initial forecasts pointed to a late cherry harvest given the delay in flowering, but high temperatures during the spring have finally advanced the harvest in the Jerte Valley, which this year

"The production of Spanish stone fruit is increasingly falling into the hands of larger and more professional companies"
The 2023 stone fruit campaign has already started in the earliest areas of Spain. Although last year there was a reduction of more than 30% in the Spanish stone fruit production, this year the

AMI: German tomato season gets underway
Recently, tomato production has picked up speed due to the sunnier weather and longer day length in Central Europe. Promotional campaigns are increasingly drawing attention to the German supply.

Brindisi Igp artichokes sent to the processing industry with unsatisfactory prices
The Brindisi Igp artichoke campaign is in its final stages. There are insignificant quantities for the fresh market, and the remaining flower heads are being sent entirely to the processing

The First European Watermelon is from Spain, it is ours' kicks off its tour at Infoagro Exhibition
The Association of Fruit and Vegetable Producers' Organisations of Almeria, COEXPHAL, has presented today in Almeria the campaignLa Primera Sandía Europea es de España, es nuestra (The First

Watermelons, prices are already at an all-time low in Spain
Spain is on the alert for speculation. The watermelon campaign has just started, but producers are already facing collapsing prices, well below current production costs and among the lowest ever

Demand still lively for strawberries from southern Italy also thanks to the reduced availability of summer fruits
The strawberry campaign in southern Italy is still underway, and demand is still interesting, especially for the produce from Basilicata. "Demand is lively, but the volumes are half those of a

Malaga produced between 150,000 and 200,000 kilos of medlar in this campaign
Malaga's medlar harvest has come to an end and producers have harvested between 150,000 and 200,000 kilos, a very similar volume to last year, according to Miguel Angel Sanchez, the manager of the

Avocado campaign intends to boost sales and expand per capita consumption in Brazil
Abacates do Brasil has launched an initiative to promote avocado superharvest and impact retailers and consumers; actions include advertising film on free-to-air television, digital assets, OOH

Lemon exports pull ahead of last year
The South African lemon harvest which started three to four weeks earlier than last year has resulted in accelerated exports: by week 17, exactly two million cartons (15kg) more than last year YTD

GFI Deutsche Frischemärkte: "Experience your market" campaign - Weekly markets - HEART of the city
Under the motto "HEART of the city", around 400 weekly markets from the association network GFI Deutsche Frischemärkte e.V. and associated partners are taking part in the annual campaign

"Europe has been key for the good results achieved by Peruvian avocado so far in 2023"
In the first months of the campaign, Peru exported 166,790 tons of avocado worth 308 million dollars, i.e. 32% more volume and 40% more value than in the same period of the previous campaign. The

WUWM launches Love Your Local Market
The World Union of Wholesale Markets (WUWM) has launched this year’s Love Your Local Market (LYLM) campaign. WUWM said that every year under the banner of LYLM, thousands of retail and wholesale

Peru's ginger shipments increased by 59%
The ginger export campaign is exceeding initial expectations, showing a 59% year-on-year increase in export volumes, as Peru has exported a total of 25,609 tons of ginger so far this season,

Chiquita, a banana for every moment
"It's Chiquita o'clock" is Chiquita's spring-summer campaign, a new limited-edition series of the iconic Blue Sticker that this time celebrates the versatility of the banana through 3 different

How Europe is promoting potatoes to millennials
Under the logo 'Potatoes, they will surprise you; Europe's favourite since 1536', the new promotional campaign will run until the end of 2025. Europe is concerned about the decline in potato

Lusia, crops compromised by April hail
The month of April brought with it more rain than expected, with thunderstorms and heavy rainfall starting in the second week of the month. Towards the end of the month, on the morning of the

Spain and Portugal launch joint campaign for more sustainable EU almond production
At a press conference last week, the presidents of SAB-Almendrave from Spain and the Centro Nacional de Competências dos Frutos Secos (CNCFS) unveiled a collaboration - an EU-funded project to

Potato planting in Castilla y Leon reaches its final stretch and it's possible yields fall
The sowing campaign, which started on February 20 with the planting of the short-cycle varieties, has reached its final stretch in the later areas of Leon, Burgos, and Segovia. These varieties

"We will start with our leading products on May 20th"
The melon and watermelon campaign is about to start at O.P. Agricola Campidanese, i.e. the Sardinian organization that commercializes its produce under the L'Orto di Eleonora brand. FreshPlaza has

Dramatic" start for watermelon with prices down by 50%.
Translator The Coordinadora de Organizaciones Agrarias y Ganaderas, COAG, de Almería, requests the Agencia de Información y Control Agroalimentario (AICA) to open an urgent investigation related