SunGold kiwifruit has arrived in the Port of Los Angeles
Zespri’s SunGold™ Kiwifruit arrived in the Port of Los Angeles last week and will be available to eager shoppers by mid-May. The company's multi-channel consumer campaign will help drive new

Portugal/Spain: Campaign promotes sustainability and quality of the European almond
European Almond has brought Portugal and Spain together as part of a three-year campaign to shape the future of the sector. In addition to the EU, it is supported by the industry associations of

Tomato cultivation in Andalusia has recovered more than in the rest of Spain
The Ministry of Agriculture recently shared the first analysis of the 2022/23 campaign of Spanish greenhouse vegetables, which shows an advance in production and interesting results. According to

Lemon Prim promotes the organoleptic qualities of lemons
Lemon Prim positions itself to the public as an objectively superior lemon, presenting itself without artifice, without aesthetic touch-ups and without distraction from what really matters: its

“We fear the consequences of Spanish competition on the French eggplant campaign”
Jean-Pascal Scardigli has just started his eggplant campaign, the main crop of his farm. “We are a few days ahead of schedule this year because we have had a little more sunshine in the last few

Dole's communication and marketing activities focus on sport across the board
From the new communication campaign, still focused on the claim 'The sun even when it's not there' with the new brand ambassadors, Bianca Seregni, bronze medallist at the World Under-23 Triathlon

The registration period for the EducaBio school programme is now open.
The school programme 'EducaBio, learning to recognise the green leaf, for a healthy and ecological diet', an initiative developed by Ecovalia, has launched a new edition of the campaign 'The

"It will be a tough competition on the table grape market"
The start whistle for the beginning of the table grapes campaign in Egypt is accompanied by the drumbeat of strong competition between producers. Mohamed Maatouk, CEO of the producer/exporter

Spain was the main export destination for Peru's mangoes
According to Fresh Fruit, a week before the end of Peru's mango campaign, the country achieved a new weekly-shipment record. “Peru exported 1,027 tons that week, i.e. 22% more than in the same

Spain and Portugal team up for new European almond campaign
Spain and Portugal have joined forces to launch the first-ever joint almond marketing campaign. The three-year campaign, co-financed by the European Union and the industry associations in both

Spain counts costs of weather-ravaged citrus season
Estimates indicate a 10% drop in Spain’s citrus exports in the 2022-23 campaign, according to EUROSTAT data. The slump is mainly due to the adverse weather conditions experienced in the main

Big space for nuts at Macfrut
With the payoff 'Dentro c'è l'Italia' ('Inside is Italy') and a creativity that exalts the close binomial product-territory of origin, the promotional campaign on nuts, financed by the Ministry

The market is no longer rewarding organic products as it used to
“We are currently focused on the tomato campaign in Puglia which - temperatures and weather permitting - is looking positive for a series of reasons: transplant operations started in early

Spanish early potato campaign kicks off with a 35% production drop this year
The Andalusian early new potato harvesting campaign is starting these days in the provinces of Seville - the main producer - Cordoba, and Cadiz with a slightly lower planted area than last year.

"Despite the historic drop in Verna lemon production, demand is slow and very harsh on prices"
The Verna lemon harvest began some days ago and the season has been taking shape as the last batches of Fino lemons, whose campaign has been extended to the maximum this year, are coming to an

Cooperatives promote stone fruit consumption
The stone fruit producing cooperatives, mainly peaches, nectarines, apricots, plums, flat peaches and cherries, have launched this Wednesday, 3rd May, the campaign 'Good to the Stone', with the

Fruit shows will be performed in supermarket aisles
During the first day of the Rimini event, Claudio Dall'Agata, director of Bestack, illustrated the new projects of Spettacoli alla frutta, the project featuring 22 leading companies from the fruit

In&Out sees new challenges for EU fruit and veg sector at Macfrut 2023

Made in Nature, 84 million consumers reached in one year
The balance of the first year of the campaign of the second edition of Made in Nature, the three-year communication and information project by Cso Italy and co-financed by the European Union,

The apricot campaign is starting
The apricot campaign at Lozupone Import-Export will start in mid-May. The company, which specializes in the cultivation of table grapes in Puglia, introduced the crop a few years ago. There are

Almería ensures quality of watermelon and melon
Almeria’s local body (Territorial Delegation of Agriculture, Fisheries, Water and Rural Development) has started this year’s campaign to control the marketing of watermelon and melon in the

Fruit and vegetable price trends in Italy as at 2 May
The Spanish peach and nectarine campaign has begun. Increasing quantities of Sicilian melons. Italian production of green beans is struggling to take off. Demand for strawberries is slowing down,

SweeTango, the 2023 campaign will be presented at Macfrut
Fresh and satisfying, just like the season that represents it. The SweeTango™ apple is one of the most distinctive new varieties and is distributed in Italy by the consortia Melinda, the leading

Sardinia, the mini watermelon campaign gets off to a flying start
In Sardinia, the campaign for the L'Orto di Eleonora brand watermelons and melons has started. The season is starting early thanks also to the production of the Sicilian members who give the

Limoneira launches ‘Catch the Citrus Wave’
Limoneira is helping North American consumers soak up the summertime vibes. The US-based company has launched the ‘Catch the Citrus Wave’ campaign. The marketing push is based around colourful