Greek peach exports up 21%, Spanish and Italian competition pressures prices in Central Europe

Greek peach exports increased by 21.2% year-on-year by July 10, 2026, with notable growth in shipments to Poland and Italy. Spanish and Italian oversupply continues to pressure prices, especially in Central European markets.

Greek peach exports reached 19,985 tonnes from May 1 to July 10, 2026, a 21.2% increase compared to the same period in 2025. Exports to Poland surged by 129.3%, with significant rises also to Italy (+719.5%), Hungary, Czechia, Moldova, and Germany. However, exports to Bulgaria and Romania declined. The export dynamic reflects growing demand in Central and Eastern Europe for Greek peaches.

In Greece, farmgate prices for peaches are currently estimated at €0.70–0.80/kg, with expectations of further decreases due to fluctuating supply and smaller fruit sizes in regions such as Tyrnavos. Premium quality large fruit (AA and AAA categories) are reportedly in short supply, while overall production is described as stable for main varieties like Royal Glory and Royal Summer. Nectarine production is particularly high, causing oversupply and further price pressure, with some lots selling below peach prices—an unusual market inversion for the season.

In Italy, wholesale peach prices continued to decline as of July 13, 2026, due to increased availability and subdued demand. Interest remains strong for flat peaches (Tabacchiere), while standard peaches and nectarines face downward price trends. High temperatures have accelerated fruit ripening and reduced storability, making it harder to maintain premium quality supplies. No specific EUR/kg price was published for Italy for this week.

Spanish and Italian nectarines are abundant in Central European markets, including Germany, Poland, and Hungary, intensifying competition and pushing down prices. Reports indicate some operators hold high stocks, particularly of nectarines, and are under pressure to reduce inventory. This is contributing to weaker prices for both nectarines and peaches in the region.

Flat peach production in China’s Shandong province has increased considerably in 2026, resulting in a 20–30% price drop for most varieties compared to last year. The Creamy White Peach variety saw farmgate prices fall by nearly 50% year-on-year due to early harvesting and lower Brix levels. While Chinese peaches are not a direct competitor in Europe, global oversupply trends may indirectly influence international peach market sentiment.

Material prepared by the editorial team of fresh-market.info, editor Artur Spiker