The fruit and vegetable department determines consumer preference for the store and drives the sales
The shelf placement of fruit and vegetables in the shops, as well as the key role played by innovation to increase consumption, are some of the topics that emerged from the interview of FreshPlaza to Andrea Cialone, marketing manager of Dem Supermarkets, Serena Marilungo, fruit and vegetable manager at the Ciliegie shop of Dem Supermarkets.
"An innovative, well-thought-out, well-conceived fruit and vegetable department, with fruit and vegetable products presented like pieces of art, is something that makes a positive impression on the consumer. According to an analysis of purchasing habits, customers pay a lot of attention to the fruit and vegetable department and, based on how it is presented, they choose their preferred supermarket. To win them over, therefore, our code words are freshness of the product, communication and innovation,' stresses Andrea Cialone.
FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.