Meet Biedronka Buyers at Fresh Market 2025!

Fresh Market 2025 will once again bring together fresh fruit and vegetable suppliers from around the world with key decision-makers from the largest retail chains in Central and Eastern Europe. Among them will be Biedronka – the undisputed leader of the Polish retail market, operating over 3,700 stores nationwide.

Meet both international and domestic buyers

This year, participants will have the opportunity to meet with representatives from International Sourcing – the department responsible for Biedronka’s international procurement – as well as buyers handling purchases for the Polish domestic market. This opens the door to potential cooperation not only for supplying the network’s stores in Poland but also for projects involving other markets.

Biedronka – a stable partner with growing needs

Owned by the Portuguese group Jerónimo Martins, Biedronka has been Poland’s largest and most recognized retail chain for many years. Its development strategy focuses not only on increasing the number of stores but also on continuously expanding and improving its fresh produce offer. As a result, the chain is regularly on the lookout for new suppliers and innovative solutions in the fresh fruit and vegetable sector.

Why is this a unique opportunity?

Fresh Market 2025, taking place on September 17, 2025, at MCC Mazurkas near Warsaw, is a unique B2B platform that enables direct conversations with buyers from leading retail chains. Thanks to the meeting scheduling system, every participant is guaranteed an opportunity to speak with selected retail chain representatives, significantly increasing the chances of securing real contracts.

Meeting with Biedronka’s purchasing teams is not only an opportunity to present your offer but also to gain valuable insights into the quality, logistics, and formal requirements set by the country’s largest retailer. For many suppliers, it can be a crucial step in expanding sales on the Polish market.

Registration and preparation

It’s important to remember that meeting schedules are arranged according to the order of registration. The earlier a company signs up, the greater the chance of securing a meeting with preferred buyers – including Biedronka representatives.