Blueberry Prices in Poland Fall Sharply Amid Market Surplus and Hail Damage
Polish blueberry farm-gate and wholesale prices have dropped significantly in late July, with surpluses reported at collection centers and recent hailstorms causing local crop losses.
On July 28, 2026, wholesale prices for highbush blueberries at the Bronisze market near Warsaw ranged from €2.3–4.2/kg (10–18 PLN/kg). Farm-gate prices for loose blueberries in Poland have fallen to €2.4–2.5/kg (10.50–11.00 PLN/kg), down from nearly €4.6/kg (20 PLN/kg) just weeks earlier. Blueberries delivered in 300–500 g retail packs fetched only €0.2–0.3/kg more than bulk fruit at collection points.
Retail promotions in major supermarket chains have not fully reflected these lower farm-gate prices. Between July 25–28, promotional offers included €4.6/kg (19.99 PLN/kg) at Dino, €5.8/kg (25 PLN/kg) at Lidl, and €6.7/kg (29 PLN/kg) at Biedronka, while regular retail prices remained as high as €8.1–11.6/kg (35–50 PLN/kg). The price gap between farm-gate and shelf prices reached 90–175% during these promotions.
Supply pressure increased in the second half of July due to large volumes returned from supermarket distribution centers and rising deliveries from growers. These returns and surplus inventory in cold storage have caused a backlog at trading groups and packers, intensifying the downward trend in prices.
Weather has significantly impacted the 2026 season. In late July, a severe hailstorm in north-eastern Poland destroyed a blueberry plantation during peak harvest, causing substantial losses for growers in the affected region. Earlier in the season, winter frost, spring cold snaps, heat waves, and water shortages also stressed plantations, reducing yields in some areas.
Imports have played a smaller role this year, as blueberries from Serbia were mainly shipped to Western Europe and the UK, but the market remains sensitive to both domestic surplus and weather-related disruptions.
Material prepared by the editorial team of fresh-market.info, editor Artur Spiker