High Prices and Growing Supply for Polish Blueberries amid Heat Stress
Wholesale prices for Polish blueberries remain high at around €7.0/kg at the Bronisze market at the start of July, despite increasing domestic supply. Recent heat and drought have caused losses in some regions, but protected and well-managed plantations continue to deliver fruit to the market.
On the Bronisze wholesale market near Warsaw, the price for Polish highbush blueberries at the beginning of July 2026 is about €7.0/kg (30 PLN/kg). This price reflects continued strong demand and the fact that, although supply is rising, significant volumes are only now entering the market. Compared to other soft fruits, blueberries are among the highest-priced, with raspberries at €7.0–8.2/kg (30–35 PLN/kg) and cherries at €2.3–4.7/kg (10–20 PLN/kg) during the same period.
Retail promotional campaigns are also visible, with supermarkets offering single-day discounts for Polish blueberries. For example, on July 1, a major retail chain sold Polish blueberries at €9.9/kg (4.99 PLN/125g) as part of a nationwide promotion, compared to the regular price of about €15.2/kg (7.59 PLN/125g).
The 2026 season has seen significant weather challenges. Prolonged heat and drought have resulted in visible damage to blueberry plantations, particularly affecting the Duke variety. Growers report shriveled fruit and drought symptoms, especially on lighter soils, despite the use of drip irrigation. Well-managed plantations with protective netting and advanced fertigation systems have generally fared better, maintaining fruit quality and yields.
Modern production methods, such as container cultivation with drip irrigation and mulch, are expanding. For example, one major plantation near Legnica manages 18 hectares of container-grown blueberries, which was largely unaffected by spring frosts due to late bud break and advanced irrigation. The main harvest is now underway, with varieties like Valor and Sekoya® Grande delivering stable yields.
The domestic harvest is peaking, and availability is increasing on both wholesale and retail markets. However, irregular deliveries caused by the need for daily hand-picking and weather disruptions have led to unstable supply in recent weeks. Buyer demand remains strong, but some market stalls and small traders have reduced activity during the hottest days.
Material prepared by the editorial team of fresh-market.info, editor Artur Spiker