Polish Blueberries: Supply Surge Drives Prices Down at Bronisze, Retail Promotions Intensify
Blueberry prices in Poland have dropped sharply in the second half of July 2026 due to concentrated supply from the main harvest, with wholesale rates at Bronisze market ranging from €3.2 to €6.9/kg (14–30 PLN/kg). Retail chains are offering significant discounts as market supply peaks and buyer demand is tested.
On July 22, 2026, wholesale prices for Polish blueberries (borówki amerykańskie) at the Bronisze market near Warsaw ranged from €3.2 to €6.9/kg (14–30 PLN/kg). Farm-gate prices in the Grójec region for loose fruit delivered to large groups were reported at €2.7–3.0/kg (11.50–13.00 PLN/kg) depending on quantity and whether the supplier is a group member. Earlier in the week, prices for fruit with a diameter above 12 mm reached about €4.6/kg (20 PLN/kg), but dropped to €3.5/kg (15 PLN/kg) by the weekend, indicating rapid price declines as supply intensified.
The main supply pressure is attributed to the simultaneous ripening and harvest of the Duke variety, which dominates Polish plantations. Recent weather conditions have played a significant role: drought and heat caused plant stress before harvest, while subsequent cooling and rainfall slowed maturation but did not stop the concentrated supply. Rain in the week of July 20–26 disrupted harvest operations in some regions, limiting further price drops by temporarily restricting the volume brought to market.
Retail promotions on Polish blueberries are widespread. Lidl Poland, for example, offered a 50% discount through its loyalty app, pricing Polish blueberries at €5.7 per 400g pack (€14.2/kg, 9.99 PLN/400g) from July 20–22. The gap between farm-gate and retail prices remains notable, as producers report difficulty selling to buying stations and highlight returns from supermarket logistics centers, sometimes due to weather-impacted fruit quality.
Poland is preparing to expand blueberry exports, with phytosanitary agreements finalized for shipment to Indonesia. Audits by the Indonesian Plant Quarantine Agency are scheduled to verify compliance at farms and packing facilities, focusing on disease and pest control standards.
Producer sentiment is characterized by concern over profitability, with many growers indicating that prices of €4.2–5.3/kg (18–23 PLN/kg) are required to cover production costs, while prices for organic fruit are expected to be higher. The ongoing heavy supply and competitive promotional activity continue to put downward pressure on prices.
Material prepared by the editorial team of fresh-market.info, editor Artur Spiker