2014 — Cristóbal Meseguer (CMSA) · When Packaging Transcended Its Traditional Role

A decade ago, discussing the transition from plastic to paper and bamboo packaging at Fresh Market might have seemed surprising. In 2014, the fruit and vegetable industry was just beginning conversations about sustainable packaging, driven by EU regulations, retailer expectations, and consumer preferences. Companies at that time had to transform prototype designs into products ready for mass production.

An example of successful implementation in this area is Cristóbal Meseguer S.A. (CMSA), operating in Murcia and Valencia, with over 25 years of experience in packaging systems. Products like EarthFlow and EarthPack, composed of 95% FSC paper with bamboo additions, are the perfect choice for producers seeking durable and eco-friendly solutions.

During Fresh Market, participants will discover that sustainable packaging can match traditional ones in terms of functionality, with production equipment offering high efficiency, producing 40–60 bags per minute. Beyond balancing costs and ecology, key factors include durability, ventilation, compatibility with production lines, and market reception.

CMSA serves clients in over 15 countries, including Poland, and in 2026 plans to open a new factory in Beniaján, investing 1.8 million euros, aiming for a turnover of 28 million euros. This complements their wide range of packaging machines and palletizing systems.

From a Polish perspective, CMSA demonstrates that packaging challenges are common across Europe. Fresh Market 2014 was a moment when visions became consumer reality. CMSA's participation in Fresh Market 2026 highlights their commitment to ecological changes in packaging.

Cristóbal Meseguer (CMSA) has continuously participated in Fresh Market since 2014. Join us for the 20th anniversary edition: Fresh Market 2026, September 24th, MCC Mazurkas, Warsaw, Poland. Register now: https://freshmarket.eu/registration