Fresh Market 2026 Date Confirmed. Registration Is Now Open
The date of Fresh Market 2026 has been officially confirmed. The next edition of one of the most important B2B events for the fresh fruit, vegetable and flower industry in Poland and Central and Eastern Europe will take place on 24 September 2026 at MCC Mazurkas, near Warsaw, Poland. Registration has already started.
Fresh Market is a one-day business event focused on direct meetings, practical networking and real commercial contacts. It brings together retail chain buyers, distributors, importers, traders, producers, exporters and service providers connected with the fresh produce sector. The idea is simple: instead of spending months trying to reach the right people, participants can meet them in one place and in one day.
What makes Fresh Market different from traditional trade fairs is its meeting-driven format. This is not an event built only around walking through exhibition aisles. Retail chains are placed at the centre of the event, and participants with the right packages can take part in scheduled B2B meetings with buyers. At the same time, the event also includes networking spaces, a distributors’ zone and an exhibitors’ area, giving participants several ways to build new business relationships.
The event is designed for companies offering fresh fruits, fresh vegetables, flowers and plants, as well as for businesses that want to enter the Polish or wider CEE market. It is also highly valuable for foreign suppliers looking for local distributors or retail contacts, and for service companies supporting the industry with packaging, seeds, machinery, logistics or IT solutions.
Fresh Market has been organized since 2008, and the 2026 edition will mark its 20th edition, which adds extra weight to this year’s event. Over the years, the project has built a strong position as a practical business platform for the fresh produce trade, focused on results rather than formal show presence.
Participants can choose between different attendance formats depending on their business goals. Companies that want direct access to retail chains can use the B2B meeting system, while those focused on networking, distribution or brand visibility can benefit from the open networking format, distributors’ meetings and exhibition opportunities. The event also includes a Cocktail Dinner Party and the Fresh Market Award 2026, which will take place during the evening part of the programme.
For companies planning to attend, early registration is especially important. It not only secures participation earlier, but also improves priority in the meeting arrangement process for B2B packages. Fresh Market 2026 will once again be a place where suppliers, buyers and distributors can save time, compare opportunities and move faster from first contact to real cooperation.
Fresh Market 2026
Date: 24 September 2026
Venue: MCC Mazurkas, near Warsaw, Poland
Format: 1-day B2B meetings, networking and exhibitors
Registration: now open