Second closure of channels in Catalonia
The total closure for irrigation of the Segarra-Garrigues Canal (Lleida) last Saturday, 29 April, affects some 2,000 farmers, who, faced with "an unprecedented situation" of lack of water, have

The taste of summer at Macfrut with SweeTango
With the claim The taste of summer, which accompanies the brand, at Macfrut the new campaign of SweeTango, the distinctive early variety of apple that was born from the joint effort of the three

"We have to see how consumers will respond to imported kakis in the middle of the stone fruit campaign"
The arrival in Spain of the first shipment of kakis exported by Paraguay to Europe, which follows other off-season shipments already made from the region by countries such as Peru and Uruguay, has

The summer fruit campaign kicks off with 'misleading labeling in various distribution chains'
The Coordinator of Farmers and Livestock Organizations (COAG) has once again detected "serious breaches in the labeling of fruits being offered in large distribution chains. The current labeling

“The goal is to return to the 15% average export quota we had two years ago and surpass the volume we had in 2021”
As producers in Almeria start harvesting the first watermelons of this season, Anecoop has started the commercial and promotional campaign for one of its star products, the seedless watermelon, a

"We are starting the cherry campaign with one of the best years in terms of quality and sizes"
The 2023 cherry campaign has started recently in the early areas of Mequinenza, a town in the Spanish province of Zaragoza, located on the banks of the Ebro River. This is an ideal area for cherry

Valencia: Anecoop expects 150,000 tonnes of watermelons
With the first watermelons produced in Almeria, Anecoop launches the marketing and promotion campaign for one of its star products, seedless watermelons. After last year's weather-related drop in

Table grapes campaign is about to start in Egypt
The table grape season is about to start in Egypt, amidst concerns about weather conditions, to which grapes are particularly vulnerable. Fatimah Elzhraa Tarek Elhadary, export sales executive at

Almeria: First sugar and watermelons of the season on the market
The high temperatures throughout Spain are increasing the demand for watermelons and melons in Almeria. These are the first of the season from the earliest plantings. However, the quantities are

In&Out, the balance sheet and new challenges at Macfrut

Dole Italia at Macfrut with its premium fruit
Dole Italia is attending the 40th edition of Macfrut, where it is ready to welcome and meet all visitors in Hall B3, at stand 75. The communication campaign restarted in April The exhibition space

South Texas Onion Committee focusing on brand strategy
Thanks to a USDA-AMs Specialty Crop Block Grant administered by the Texas Department of Ag, the Texas International Produce Association (TIPA) has launched an ambitious promotional campaign for

Alegra Group looks forward to summer season with optimism
The Alegra Group at Macfrut 2023 will turn the spotlight on the upcoming summer campaign and bring new products in the wake of high quality and a high level of service to the Rimini Expo Centre,

“Frozen mushrooms are gaining ground on the fresh mushroom format even in the harvest season”
"There's some uncertainty about Europe's wild mushroom campaign because of the abnormal weather conditions in autumn. Mushrooms are highly sensitive to external conditions and cycles, and they've

Florette unveils £1m summer marketing plan
Florette, the £40m salad brand, has announced a £1m marketing campaign that will reach 8.6m shoppers this summer. Spearheaded by sponsorship of Food Network, the UK’s only dedicated food TV

Dry weather marks the beginning of the medlar harvesting campaign in Marina Baixa
According to La Unió Llauradora, the high temperatures of recent weeks and the absence of rain are marking the beginning of the medlar harvesting campaign in the region of Marina Baixa. "The high

Anecoop will recover cultivation areas in its new watermelon season
With the first watermelons produced in Almeria, Anecoop is kicking off the commercial and promotional campaign for one of its star products, the seedless watermelon, a campaign that aims to win

The category in figures: the melon
The year 2022 was a good year for Italian melons and, therefore, it is hoped that it can be repeated in this campaign, which is now in its very early stages. Let's see, therefore, what has

Wydajność portu kluczowa dla południowoafrykańskich owoców cytrusowych
Południowoafrykańscy eksporterzy cytrusów musieli poradzić sobie z trzema bardzo próbnymi sezonami, jeśli chodzi o płynne przejście przez południowoafrykańskie porty. South

Start of the loquat season in the Marina Baixa region
LA UNIÓ Llauradora points out that the high temperatures of the last few weeks and the lack of rain have marked the start of the loquat harvesting season in the Marina Baixa region. The high

Mini, midi and seedless watermelons: the San Lidano bet
For the season that has just started, seedless or micro-seeded mini watermelons represent the segment with the greatest upgrade potential for San Lidano, which is among the leading companies for

"May is going to be an interesting month for stone fruit"
Murcia's stone fruit campaign started with some small quantities a few days ago. Next week, the harvest will begin in important areas such as Cieza and Abarán, so the supply will start to become

Anecoop looks ahead to positive Bouquet seedless watermelon campaign
Anecoop has fired the starting gun on its 2023 seedless watermelon campaign with the harvesting of the first volumes in Almería in late April. As one of the group’s most iconic products, the

Sicily: difficult 2022/23 season for oranges
The Sicilian orange season is over, although there are still considerable batches of late blond varieties that will finish within the next month. The production is however staggered in the various

Spain, VIP dresses shops in yellow
In order to reinforce the claim of this season's Val Venosta campaign, i.e. 'If it's yellow and delicious, it's Val Venosta' in relation to its most popular variety, the Golden Delicious, Vip