Anecoop looks ahead to positive Bouquet seedless watermelon campaign

Anecoop has fired the starting gun on its 2023 seedless watermelon campaign with the harvesting of the first volumes in Almería in late April. As one of the group’s most iconic products, the campaign will be supported by an extensive array of promotional activities highlighting the role of the farmer and the cooperative values underpinning the Bouquet brand under the hashtag #sanDías

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