Tasmanian grown cherries marketing campaign runs again in Taiwan
Following a very successful 2021-22 promotional campaign, Fruit Growers Tasmania is running a second marketing campaign in Taiwan for Tasmanian cherries. Last season the digital marketing campaign

"We would be happy if our trucks are only at the Turkish-Bulgarian border for one day"
The marketing of Turkish Hicaz pomegranates continues at full speed. "The produce is abundant, demand is normal. Around Christmas, similar to other years, there has been an increase in demand,

Apofruit: Variety renewal in focus at FRUIT LOGISTICA
The Italian cooperative with around 3,000 members, which markets its "made in Italy" fruit and vegetable products worldwide, will be represented in Berlin with a larger stand and numerous

Tech startup Greenikk builds a digital ecosystem for banana farmers
Thiruvananthapuram-based Greenikk has come up with enablement centers to provide banana farmers with production and marketing-related support. College friends Fariq Naushad and Previn Jacob

Global Focus on Grapes
In February FreshPlaza will be focussing on grapes, are you a grower, importer or exporter of grapes? We would love to hear from you. You can send us some information or we can call you for an

Red oranges for research: retailers' initiatives for Airc
The Airc Foundation's Red Oranges for Research initiative is back to raise funds and support cancer research. Among the objectives is also the promotion of information on the themes of prevention

Melinda launches the Dolcevita #freshtalks brand with Jessica Paternoster
Dolcevita is the new brand identifying the 'sweet' apples of the Melinda Consortium. Launched in mid-January and supported by a multi-channel communication campaign with trade marketing activities

Granot Farmers begins marketing ripe and ready-to-eat avocados
“Haklaey Granot” (Granot Farmers) is an Israeli company marketing fruits and vegetables directly to food chains and to the wholesaler markets. It has recently invested in Neolithics Company,

Scott Marshall to depart Metcash
Scott Marshall has resigned as chief executive of Metcash’s food pillar. The Australian wholesale distribution and marketing company said Marshall cited a desire to “pursue another career

“Weather from February to April will have deep impact on cherry quality and volume”
Hopes are high that the weather in Turkey will play nice over the next few months, in order to have a good cherry season in 2023, says Alanar’s marketing coordinator Yigit Gokyigit: “We expect

How to increase and homogenize the caliber of lettuce grown in the ground
"Being a farmer nowadays is a real challenge. Being a farmer in production areas like Murcia, in conditions of aridity, water deficit, and soil salinity, is even more of a challenge," stated

Belgium set to storm Fruit Logistica
VLAM, the Flanders Agricultural Marketing Board, has announced that 32 Belgian suppliers of fruit, vegetables, potatoes and fruit trees will be present at Fruit Logistica in Berlin at its joint