Managing the supply chain to withstand price fluctuations

2026-02-20 00:00

Witlofkwekerij LOF is a Dutch family business that, over 60+ years, has grown into a fully integrated chicory farm with international sales. The family's third generation, Hugo Jongejan and his brother-in-law Gerwin de Vries, now run the company. Despite its expansion, one principle remains

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