AMI: Advertising intensity for cucumbers on the rise again
Salad cucumbers from Germany and the Central European region are now flooding into the trade. But harvest volumes developed sluggishly in 2023. Limited supply volumes, high prices and the cool weather in southern Spain caused a significant slump in promotional activities in recent weeks. High energy costs and the associated late
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".