AMI: Fewer mushrooms and cucumbers in the special offers
In mid-February, the number of advertising pushes for fresh vegetables is usually lower than in other weeks of the year. For the carnival days and also Valentine's Day, other product groups move into the focus of the trade and consumers. Is that also the case this year?
In fact, the number of promotional pushes for fresh vegetables is at its lowest
in week 7.
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".