BASF "sweetens" the French cucumber market
Nunhems, BASF's vegetable seed brand, has just revolutionised the French cucumber market. Not only are they pioneers in introducing sweet-tasting varieties in this segment, but they are also providing extra security to growers by becoming the first seed company to incorporate two materials with resistance to CGMMV into their portfolio.
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"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.