Asda has seen a +12% uplift in sales of potatoes in the past year
“Less and less Belgian products”
Future Colruyt CEO Stefan Goethaert concurs: “In the fruit and vegetable department in Belgian supermarkets, for example, there are fewer and fewer Belgian products on the shelves. Are we going to hand over our Belgian food chain? We work with 2,700 Belgian food suppliers and with 6,000 farmers, with 600 of whom very

FreshPlaza is one of the world's most well-known global media platforms for the fresh fruits and vegetables industry, providing its readers with the latest market developments and trends. The team of writers and editors source news from all over the world, and a daily newsletter is sent out with dedicated issues for North America, Latin America, Europe, Asia, Oceania, and Africa.
FreshPlaza is by nature an interactive concept that relies on the participation of its readers, where readers are encouraged to use the platform for publishing free press releases (500 words or less) and job advertisements.