The costs of irrigation are causing UK potato growers to question the future.

Some key trends and talking points in the British potato sector at the moment include: 1. Sustainability: There is a growing focus on sustainable practices within the potato industry, including reduced chemical usage, water conservation, and carbon footprint reduction. 2. Brexit implications: The impact of Brexit on the potato sector, including changes in trade agreements, regulations, and access to seasonal labor, is a significant topic of discussion. 3. Consumer demand: Changing consumer preferences, such as an increased interest in locally sourced and organic potatoes, are driving innovation and marketing strategies within the sector. 4. Technology adoption: The use of technology in potato farming, such as precision agriculture, drones, and data analytics, is becoming more prevalent to optimize crop yields and efficiency. 5. Climate change resilience: As climate change poses challenges to potato production, discussions around developing more resilient varieties and farming practices are taking place in the industry. 6. Food waste reduction: Efforts to minimize food waste, including improving storage techniques and developing value-added products from surplus potatoes, are important considerations for the sector. These trends and talking points are shaping the current landscape of the British potato sector and influencing decision-making within the industry.

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