The central axis of the campaign is an emotional spot that recreates the passage of time. In it, a child who tours the facilities of Melones el Abuelo becomes, 20 years later, an adult who keeps that alive. read more

The clementine campaign continues with a certain stability and regularity. Most of the oranges are still of the blonde pulp variety, but the interest is in the Tarocco variety, which is not yet available in high quantities and with medium-small sizes. The artichoke market is lively with prices. read more

The campaign for Angys Pears, produced and distributed exclusively in Italy by Spreafico Francesco & F.lli, started at the beginning of December. Once again this year, the Angys Queen confirms itself as the fruit of excellence that combines taste, quality, and sweetness. read more

Huelva's first extra-early blueberries of the 2024/2025 season are already entering the markets. The supply of this exclusive variety is still limited but is gaining ground against the dominant supply from the southern hemisphere. Simultaneously, the first batches of potted strawberries are also... read more

An agricultural economist from Michigan State University (MSU) has received a $650,000 grant from the US Department of Agriculture's National Institute of Food and Agriculture (USDA NIFA) to assess labor challenges impacting the nation's food supply chain and suggest potential policy solutions. read more

The Hass Avocado Board (HAB) has announced its newly-elected executive committee board members for the 2025 board year. As of December 4, 2024, producer Bob Schaar has been named as chairperson, importer Gwen Jackimek as vice chair, importer Debbie Willmann as treasurer, and producer Jeff. read more