Wonderful Seedless Lemons has launched its first-ever national, multi-million-dollar marketing campaign, "Lemons With Seeds Are Annoying," highlighting the small but relentless frustrations of life with lemon seeds – whether it's fishing them out of drinks, picking them out of dishes, or any other inconvenience they may cause. read more

When individuals fail to achieve desired goals, they may devalue these objectives, a phenomenon known as the "sour grape effect." This term originates from Aesop's fable "The Fox and the Grapes," where a fox, unable to reach grapes, dismisses them as sour. Research indicates that such cognitive… read more

The Brazilian fruit sector is poised to improve its operations through a memorandum of understanding involving the Secretariat of Agriculture and Supply of São Paulo (SAA) and the Secretariat of Agriculture, Supply, and Rural Development of the Federal District (Seagri). This initiative aims to promote... read more

Najnowsze dane dotyczące importu cytrusów do UE ujawniają znaczne różnice między różnymi kategoriami cytrusów, ze zauważalnym wzrostem w niektórych obszarach i spadkami w innych. Import pomarańczy do UE wykazał znaczący wzrost w pierwszych miesiącach sezonu 2024-2025. Do października 2024 roku, import... read more

A Victorian table grape producer has announced an exciting expansion of its variety offerings that will be exported to Japan and Thailand this season. Budou Farms says thanks to newly granted market access, consumers will now have access to a wider range of varieties. "We're thrilled that our read more

In the midst of global worries regarding food spoilage and wastage, a review underscores the necessity for preservation techniques that retain quality and nutritional content, all the while promoting environmental sustainability. With the increasing consumer interest in fresh produce, there is a pressing need for innovative preservation technologies. read more

The cultivation of strawberries under cover, like in glass greenhouses or plastic tunnels, is expanding in the Netherlands. This trend is not exclusive to the Netherlands, as covered strawberry cultivation is also gaining significance in neighboring countries. read more

Ledgnd has officially opened the doors of its new office in Utrecht, the Netherlands. The opening in Utrecht comes just ten months after the relocation of the headquarters from Capelle aan den IJssel to a larger location in Vlaardingen. This highlights the strong growth the company has experienced. read more

The 2025 edition of Fruit Logistica has concluded, with the prestigious Fruit Logistica Innovation Awards (FLIA) being awarded, one of the most coveted recognitions in the fruit and vegetable sector. Visitors to the event had the opportunity to vote for the most innovative products. read more

Fruition Sales in Orange Cove, CA is offering its Valentine Pummelo this season. This hybrid, which features a yellow rind with a red interior and is a cross of a Siamese Sweet Pummelo, Ruby blood orange, and Dancy mandarin, was developed by the UC Riverside Research Center. It's not a new variety, but it's gaining popularity for its unique appearance and delicious taste. read more

This year marks an important anniversary for VOG – Home of apples: 80 years dedicated to origin, experience, sustainability, and the development of products and brands to help grow the apple sector.

read more

Sunsweet, the leading brand in the global and Italian prune market, distributed exclusively in Italy by Madi Ventura, is returning to television in 2025 with a high-impact campaign designed to further increase its visibility. The campaign will run from the 16th. read more

The export season for pears and apples from Rio Negro has begun with a 20% increase in sales abroad. The first shipment, headed to Brazil, departed this week from the port of San Antonio Oeste. Facundo Fernández, Rio Negro's Secretary for Fruit Growing, discussed the challenges and future prospects for the sector. read more

The latest collection of flower bouquet arrangements from White On White is now available for Valentine's Day. Each arrangement is crafted to embody the essence of love with carefully chosen blooms. The collection includes a range of options, from traditional roses to mixed floral designs. read more

In the fourth week of 2024, sales of pre-packaged fruits and vegetables are increasing more than loose fruits and vegetables, with minimal inflationary impact and positive volumes. However, comparing with 2023 dampens enthusiasm, as in 2024 the trend had been clearly negative. On the channel side... read more

Red Robin Gourmet Burgers is organizing a Valentine's Day contest where couples can propose using an onion ring at their restaurants for a chance to win a diamond engagement ring valued up to $10,000. To take part, couples need to propose on Valentine's Day and submit a photo or video of the proposal. read more

The new production campaign from Senegal is about to start for OP Francescon. Among the protagonists of the season are pumpkins, melons, and Black Pearl watermelons. Let's discover in detail the program and the news of this year. read more

The year 2025 marks an important anniversary for VOG - Home of Apples: 80 years dedicated to origin, expertise, sustainability, and the development of products and brands to grow the apple sector. The celebrations of this great milestone will take place throughout the. read more

In Cumbria, a rare incident was observed when Kate Wright, from Kendal, found a twin banana in her fruit bowl. The anomaly was discovered among a bunch of bananas bought from a local Morrisons store. This natural phenomenon is characterized by a single banana skin containing two distinct sections. read more

ALDI has completed the process of reopening all of its supermarkets affected by the DANA storm with the reactivation of its store in Albal. read more