In the social media landscape, brands adopt different languages ​​depending on the platform and the most suitable tone of voice for their identity. An unwritten rule, but increasingly evident, is that effectiveness comes from the ability to stand out in a continuous flow of content. read more

The fresh deciduous fruit sector in Turkey is projected to face major challenges in MY 2025/26 due to extreme weather events such as frost, drought, and hail. These events have led to a significant decrease in production levels for apples, pears, and table grapes. Apple production, for instance, is expected to decline by 60 percent to 1.8 read more

The topic discussed when Dalsem CEO Frank van der Gelt spoke in the Dutch newspaper De Volkskrant was about bringing Dutch greenhouse-building innovation to growers around the world. Today, between 80 and 100 percent of the company's revenue comes from projects outside the Netherlands. read more

Widely renowned for its citrus fruit and grape production, Sicily could witness a transformation in its agricultural landscape. Faced with the impacts of climate change, many producers are shifting towards different crops. Specialized organic wholesaler ProNatura (Organic Alliance Group) has chosen to support its partner growers in this transition. read more

The Multicedi Group is launching the new Christmas video campaign "AI-Proof Shopping" for the Decò brand (to watch the commercial click here). The campaign offers a glimpse into how the advent of artificial intelligence is changing various aspects of everyday life. read more

A field day was held at the Esteburg Fruit Growing Center in Jork, where growers and industry representatives reviewed orchard trials and technical updates on variety and rootstock development. The event, organized by Dalival and IFO, gathered more than thirty participants, as reported by FreshPlaza. read more

The General Assembly took place on November 28 at the Milan headquarters of the Kiwi Passion Consortium and also online. It was very well attended with 109 out of 142 members present, which is 76% of the total. This high level of participation indicates a strong commitment to the organization. read more

The Board of Directors of the African Development Bank Group has approved a $159.50 million loan to the Democratic Republic of Congo (DRC) to improve connectivity to the Ngandajika Agro-Industrial Park and help open up the country's central region. The total project cost is $177.16 million, with... read more

The Rome Agri-Food Center (CAR) opens its doors to the public in December, offering citizens the opportunity to access both the Fish Market and the Fruit and Vegetable Market. An occasion to purchase fresh fish, safe fruits, and high-quality vegetables. read more

Po przekroczeniu tegorocznej największej w historii kalifornijskiej krajowej produkcji pistacji wynoszącej 1,57 miliarda funtów, ilość ta spełnia nie tylko rosnące zainteresowanie pistacjami, ale także różnorodne. „Podaż pistacji z innych regionów świata, takich jak Turcja i Iran, boryka się z problemami związanymi z wodą. read more

Week 47 confirms negative for the sales of fresh produce by imposed weight, with a decreasing trend in both value and volume, while the average mix price remains substantially stable. All channels are reporting below-par results, with supermarkets and discount stores continuing to show. read more

Egyptian exporters of cauliflower and broccoli have maintained a strong presence in the UK market for the fourth consecutive season, as reported by EastFruit. During the 2024/25 season (October-September), they achieved a record shipment of 879 tons, with the export value exceeding USD 3 million. read more

Po trzeciej burzy gradu z rzędu niszczącej pola sałaty Eldorado Fresh w 2010 roku, założyciel Ivo Rugani wiedział, że gospodarstwo potrzebuje nowego kierunku. To, co wydawało się być miażdżącym ciosem, stało się punktem zwrotnym, który przekształcił biznes w jedno z najlepszych w Republice Południowej Afryki. read more

Bolthouse Fresh Foods prezentuje swoją inicjatywę świąteczną na rok 2025, kampanię Reindeer Ready. W tym roku program obejmuje wprowadzenie limitowanych, przyjaznych dla rodzin przekąsek marchewkowych dla reniferów. Festive opakowania świąteczne zostały zaprojektowane, aby przynieść chwile radości, kreatywności i wspólnego spędzania czasu. read more

The chain operates with eight stores in Palermo and surrounding areas, and with six supermarkets in London. read more

Rynek mango currently presents a somewhat uncertain picture - powiedział Henk van der Meij z Hars & Hagebauer. "Scenariusz zdecydowanie nie jest niekorzystny. Dostawy z Brazylii stopniowo się wyczerpują, a Peru wchodzi na rynek bardzo stopniowo, więc praktycznie nie ma żadnych nakładających się dostaw. read more

After the positive experience that started in May between Melinda and Fondazione Airc, the collaboration is renewed with Renetta Apple as the protagonist in support of cancer research. The campaign involves national radio stations, along with digital and social media activities. read more

For the third year consecutively, BASF | Nunhems organized a new edition of its mini lettuce demonstrations, showcasing the company's innovations in iceberg and romaine lettuce. In just two days, BASF-Nunhems gathered industry professionals in Lorca and Campo de Cartagena. Attendees had the opportunity to... read more

Anil Yeole has lost several lakh rupees in the last five days due to the IndiGo crisis which has caused a ripple effect in the aviation sector. The flight cancellations and delays have not only inconvenienced passengers but have also severely disrupted air cargo services, dealing a major blow to. read more

The first Greek strawberry harvest in the Ilia region is currently progressing exceptionally well. Despite the tractor blockades that have spread across Greece and potential delays at customs on the country's northern borders, exports are not being hindered. Shipments are continuing as usual. read more